Editorial Board   Guest Author

Ms. Parisi

Dawn Parisi

Area Director of Sales & Marketing, Starwood Caribbean Hotels & Resorts

Dawn Parisi, with 18 years of hospitality sales and marketing experience under her belt, leads the Starwood Caribbean Hotels & Resorts team as the cluster's area director of sales and marketing and director of sales and marketing for The Westin St. John Resort & Villas. Before joining Starwood Caribbean Hotels & Resorts, Ms. Parisi held positions at major brands from Hilton Hotels to Intercontinental Hotels Group in several key markets including the Caribbean, New York City, Philadelphia, Baltimore, Orlando, Cincinnati and West Palm Beach. Previously at Starwood, Ms. Parisi served as the director of sales and marketing for new builds and transitions as well as complex director of sales at the W Hotels of New York City. As area director of sales and marketing, Ms. Parisi oversees six properties: The Westin St. John Resort & Villas; The Westin Resort & Casino, Aruba; W Retreat & Spa, Vieques Island; Sheraton Nassau Beach Resort & Casino; Sheraton Puerto Rico Hotel & Casino and The St. Regis Bahia Beach Resort, Puerto Rico. Among her duties, Ms. Parisi is primarily responsible for revenue and yield strategies along with directing and managing all catering and banquet sales activities. Within The Westin St. John Resort & Villas, Ms. Parisi develops sales initiatives, builds and maintains deep-rooted customer relationships, realizes strategies to meet and exceed guests' needs in leisure and group sales functions, and achieves the property's sales objectives.

Ms. Parisi can be contacted at 866-716-8108 or dawn.parisi@starwoodhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.