Editorial Board   Guest Author

Ms. Parisi

Dawn Parisi

Area Director of Sales & Marketing, Starwood Caribbean Hotels & Resorts

Dawn Parisi, with 18 years of hospitality sales and marketing experience under her belt, leads the Starwood Caribbean Hotels & Resorts team as the cluster's area director of sales and marketing and director of sales and marketing for The Westin St. John Resort & Villas. Before joining Starwood Caribbean Hotels & Resorts, Ms. Parisi held positions at major brands from Hilton Hotels to Intercontinental Hotels Group in several key markets including the Caribbean, New York City, Philadelphia, Baltimore, Orlando, Cincinnati and West Palm Beach. Previously at Starwood, Ms. Parisi served as the director of sales and marketing for new builds and transitions as well as complex director of sales at the W Hotels of New York City. As area director of sales and marketing, Ms. Parisi oversees six properties: The Westin St. John Resort & Villas; The Westin Resort & Casino, Aruba; W Retreat & Spa, Vieques Island; Sheraton Nassau Beach Resort & Casino; Sheraton Puerto Rico Hotel & Casino and The St. Regis Bahia Beach Resort, Puerto Rico. Among her duties, Ms. Parisi is primarily responsible for revenue and yield strategies along with directing and managing all catering and banquet sales activities. Within The Westin St. John Resort & Villas, Ms. Parisi develops sales initiatives, builds and maintains deep-rooted customer relationships, realizes strategies to meet and exceed guests' needs in leisure and group sales functions, and achieves the property's sales objectives.

Ms. Parisi can be contacted at 866-716-8108 or dawn.parisi@starwoodhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.