Editorial Board   Guest Author

Mr. Loor

Charlie Loor

Chief Concierge, Hotel Chandler

Charlie Loor is the Chief Concierge at Hotel Chandler in Manhattan's Flatiron District. Born and raised in New York City, Mr. Loor graduated from John Jay College with an Associate Degree in Criminal Justice, but quickly decided to pursue a career in hospitality. He began his hospitality career with City Experts in Manhattan. While working for City Experts, he served several Manhattan hotels and quickly made a name for himself with in the industry. Mr. Loor has spent much time scouring the city for interesting things to do and see to recommend to guests. He worked as a concierge at the DoubleTree Times Square and The Paramount. While serving these properties, he built key relationships with New York's hottest spots. Mr. Loor has been in his current role at Hotel Chandler since 2012. Mr. Loor is a member of the New York City Association of Hotel Concierges. In his free time, he enjoys cycling (Loor was on the U.S. Cycling National Team from 1998-1999, raced for a European Division 1 team from 1997 - 2001), boxing, and spending time with his young son.

Mr. Loor can be contacted at 646-218-4409 or concierge@hotelchandler.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.