Editorial Board   Guest Author

Mr. Loor

Charlie Loor

Chief Concierge, Hotel Chandler

Charlie Loor is the Chief Concierge at Hotel Chandler in Manhattan's Flatiron District. Born and raised in New York City, Mr. Loor graduated from John Jay College with an Associate Degree in Criminal Justice, but quickly decided to pursue a career in hospitality. He began his hospitality career with City Experts in Manhattan. While working for City Experts, he served several Manhattan hotels and quickly made a name for himself with in the industry. Mr. Loor has spent much time scouring the city for interesting things to do and see to recommend to guests. He worked as a concierge at the DoubleTree Times Square and The Paramount. While serving these properties, he built key relationships with New York's hottest spots. Mr. Loor has been in his current role at Hotel Chandler since 2012. Mr. Loor is a member of the New York City Association of Hotel Concierges. In his free time, he enjoys cycling (Loor was on the U.S. Cycling National Team from 1998-1999, raced for a European Division 1 team from 1997 - 2001), boxing, and spending time with his young son.

Mr. Loor can be contacted at 646-218-4409 or concierge@hotelchandler.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.