Editorial Board   Guest Author

Mr. Turner

David Turner

President and CEO, Parallel 6

Parallel 6 CEO/President David Turner has been in the high-tech industry for more than 20 years with 15 years of leadership experience operating software as a service and managing technology and support teams around the world. He is currently the CEO/President of Parallel 6, a leading multi-channel, mobile technology platform provider and creator of Captive Reach. The Captive Reach technology platform influences consumer behavior, enhances brand recognition and builds strong client-customer relationships via the mobile handset. Mr. Turner has worked abroad with teams in Shanghai, China, traveling back and forth frequently up to 15 times per year. There he worked with key technology executives, clients, and partners in the Asia Pacific region. Prior to Parallel 6, Mr. Turner worked in Silicon Valley where he held many roles including the Vice President of Operations at Liberate Technologies, Vice President of Operations at DemandTec and Vice President of Technical Operations at MobiTV. Additionally he has served in multiple capacities as a Board of Director for technology companies both in the U.S. and abroad. Mr. Turner is a former US Marine and US Veteran. He is fluent in Spanish and conversationally adept in Mandarin. He holds a BS in Economics and a MS in Information Systems from Louisiana State University.

Mr. Turner can be contacted at 858-598-4604 or dturner@parallel6.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.