Editorial Board   Guest Author

Mr. Turner

David Turner

President and CEO, Parallel 6

Parallel 6 CEO/President David Turner has been in the high-tech industry for more than 20 years with 15 years of leadership experience operating software as a service and managing technology and support teams around the world. He is currently the CEO/President of Parallel 6, a leading multi-channel, mobile technology platform provider and creator of Captive Reach. The Captive Reach technology platform influences consumer behavior, enhances brand recognition and builds strong client-customer relationships via the mobile handset. Mr. Turner has worked abroad with teams in Shanghai, China, traveling back and forth frequently up to 15 times per year. There he worked with key technology executives, clients, and partners in the Asia Pacific region. Prior to Parallel 6, Mr. Turner worked in Silicon Valley where he held many roles including the Vice President of Operations at Liberate Technologies, Vice President of Operations at DemandTec and Vice President of Technical Operations at MobiTV. Additionally he has served in multiple capacities as a Board of Director for technology companies both in the U.S. and abroad. Mr. Turner is a former US Marine and US Veteran. He is fluent in Spanish and conversationally adept in Mandarin. He holds a BS in Economics and a MS in Information Systems from Louisiana State University.

Mr. Turner can be contacted at 858-598-4604 or dturner@parallel6.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.