Editorial Board   Guest Author

Mr. Hvisdos

Michael Hvisdos

Founder & CEO, InQuizo

Michael Hvisdos is founder and CEO of InQuizo, a contemporary Business Solution Agency that helps Fortune 500 companies and start-ups worldwide compete in today's ever changing business environment by developing and implementing innovative solutions, strategies, and messaging to accelerate growth for their Business, People and Customers. Mr. Hvisdos's experience included VP Sales & Marketing for Maritz Loyalty and Motivation where he was responsible for growth. He lead Microgy's renewable energy business as Executive Vice President and COO where he was responsible for growth of the business including Business Development, Project Engineering, Construction, Strategic Relationships, Project Funding, Technology, Marketing, Branding, and Public Relations. In addition, Mr. Hvisdos has held key leadership positions with GE Infrastructure, Water & Process Technologies a $2 billion water treatment and services division of General Electric and with Environmental Management Corporation, a $60 million water, utilities and production outsourcing division of BOC Gases. At GE Infrastructure, Water & Process Technologies Mr. Hvisdos lead the commercialization of GE's water & wastewater outsourcing platform and he has global responsibility for a $140 million business unit.

Mr. Hvisdos can be contacted at 1-163-640-5078 or info@inquizo.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.