Editorial Board   Guest Author

Mr. Schmits

Jerry Schmits

Director, KLH Energy Solutions

Jerry Schmits is Director of KLH Energy Solutions, and leads strategy for revenue growth, client expansion, and product marketing. A career energy and environmental management professional, Schmits has worked hand-in-hand with a broad range of energy and utility management consulting organizations, with specific expertise in emerging and startup ventures. Previously Mr. Schmits worked for national commercial real estate services company CBRE Group, Inc., where he managed business development activities for the global energy services group in several regions across North America. Prior to joining CBRE, Mr. Schmits was Director of Product Marketing for Cadence Network, Inc., where he oversaw product development, marketing, and technical sales support. At Cadence Network he developed a line of energy sustainability services to equip companies with tools to efficiently measure and manage greenhouse gas emissions. In addition to his product marketing and business development success, Mr. Schmits has nearly a decade of experience in utility consulting, including various roles at one of North America's largest energy companies, Cinergy Corporation (currently Duke Energy). He holds a bachelor's degree in business administration from Thomas More College.

Mr. Schmits can be contacted at 859-547-0220 or jschmits@klhengrs.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.