Editorial Board   Guest Author

Mr. Kurre

Adrian Kurre

Global Head, Homewood Suites & Home2 Suites by Hilton

Adrian Kurre serves as the global head for Home2 Suites by Hilton; the award-winning brand that is part of Hilton's “All Suites” category.  Mr. Kurre is responsible for the overall strategy for the brand, with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position Home2 Suites as an innovator in the All-Suites category. He also continues to build on the commitment of the brand's award winning customer satisfaction culture.

Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality at Courtyard by Marriott and eventually became Director of Operations.

Prior to his appointment as global head for Home2 Suites by Hilton, Mr. Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels.

Originally from the small town of Milaca, MN, Mr. Kurre is a fitness advocate and enthusiast with four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11,000 in donations as a St. Jude Hero. He was also a finalist in the 2014 Men's Health Ultimate Guy Search Competition highlighting his fitness transformation. Mr. Kurre enjoys spending quality time with his wife, Tammy, daughter and twin boys.

Please visit http://www.hilton.com for more information.

Mr. Kurre can be contacted at 703-883-1000 or adrian.kurre@hilton.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.