Editorial Board   Guest Author

Mr. Armbruster

Dennis Armbruster

Vice President and Managing Partner, LoyaltyOne Consulting

As Vice President of LoyaltyOne Consulting Dennis Armbruster leads the development of innovative, analytics-driven loyalty strategies for clients throughout North America. He has more than two decades of consulting experience in the retail, financial, airline, hospitality, telecommunications and pharmaceutical sectors and is an expert in CRM and customer-centric strategy, operation and implementation. He draws from his extensive background to direct a team of internationally recognized practitioners working with companies across the business spectrum, including Walgreens, Hertz, Best Buy, Canadian Tire, Tim Horton's, Kellogg's, Saks Fifth Avenue and Visa International. By looking at loyalty from an enterprise-wide perspective, Mr. Armbruster helps cultivate LoyaltyOne Consulting's leadership in sophisticated analytics, financial modeling and concept innovation to develop breakthrough initiatives in customer strategy and experience design. The solutions Mr. Armbruster and his team deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities. In addition to his role as Vice President of LoyaltyOne Consulting, Dennis is also COLLOQUY's Editor-at-Large where he oversees the editorial direction of the COLLOQUY's resources devoted to the global loyalty-marketing industry. Prior to his role at LoyaltyOne Consulting, Mr. Armbruster developed his loyalty marketing acumen with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. Dennis is also a former Partner at Peppers and Rogers Group. Most recently, he was Vice President and General Manager of Business Development for Lifetouch Inc., where he guided the photography company's rapid retail expansion across the U.S. Mr. Armbruster also currently sits on the board of the Direct Marketing Educational Foundation called 'MarketingEDGE,' which works to educate, develop, grow and employ students in the field of marketing.

Please visit http://www.loyalty.com for more information.

Mr. Armbruster can be contacted at 416-228-6500 or darmbruster@loyalty.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.

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