Editorial Board   Guest Author

Mr. Armbruster

Dennis Armbruster

Vice President and Managing Partner, LoyaltyOne Consulting

As Vice President of LoyaltyOne Consulting Dennis Armbruster leads the development of innovative, analytics-driven loyalty strategies for clients throughout North America. He has more than two decades of consulting experience in the retail, financial, airline, hospitality, telecommunications and pharmaceutical sectors and is an expert in CRM and customer-centric strategy, operation and implementation. He draws from his extensive background to direct a team of internationally recognized practitioners working with companies across the business spectrum, including Walgreens, Hertz, Best Buy, Canadian Tire, Tim Horton's, Kellogg's, Saks Fifth Avenue and Visa International. By looking at loyalty from an enterprise-wide perspective, Mr. Armbruster helps cultivate LoyaltyOne Consulting's leadership in sophisticated analytics, financial modeling and concept innovation to develop breakthrough initiatives in customer strategy and experience design. The solutions Mr. Armbruster and his team deliver are grounded in deep consumer insights and custom-tailored to create new economic opportunities. In addition to his role as Vice President of LoyaltyOne Consulting, Dennis is also COLLOQUY's Editor-at-Large where he oversees the editorial direction of the COLLOQUY's resources devoted to the global loyalty-marketing industry. Prior to his role at LoyaltyOne Consulting, Mr. Armbruster developed his loyalty marketing acumen with Carlson Marketing Worldwide, rising to the position of Vice President, Customer Loyalty and CRM. Dennis is also a former Partner at Peppers and Rogers Group. Most recently, he was Vice President and General Manager of Business Development for Lifetouch Inc., where he guided the photography company's rapid retail expansion across the U.S. Mr. Armbruster also currently sits on the board of the Direct Marketing Educational Foundation called ‘MarketingEDGE,' which works to educate, develop, grow and employ students in the field of marketing.

Please visit http://www.loyalty.com for more information.

Mr. Armbruster can be contacted at 416-228-6500 or darmbruster@loyalty.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.