Editorial Board   Guest Author

Mr. Housman

Aaron Housman

Partner, Elevate Research

Aaron Houseman brings over twenty years of executive experience working in high touch industries. He joined Elevate as a partner in the company in 2013, where he oversees new client acquisition, survey program implementation and strategic partnerships. Mr. Houseman is also President of the Board of Directors for the Bluewater Theater Group. Previously, Mr. Houseman was Founder/CEO of Med Legal, where he grew the company from one employee to 125 employees before selling the company in 2007. The company had offices and employees spread across the United States. In the high touch industry of health management information, Med Legal was considered the gold standard for customer service. Elevate is the leader in easy to use, low cost guest feedback programs for restaurants, retailers and hotels. They are the first company to package the solutions and services of the larger survey research companies in a manner that is affordable for smaller operators.

Mr. Housman can be contacted at 952-456-1714 or aaron@elevateresearch.net

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.