Editorial Board   Guest Author

Ms. Silberman

Jennifer Silberman

Vice President, Corporate Responsibility, Hilton Worldwide

Jennifer Silberman is the Chief of Staff to the President and CEO of Hilton Worldwide as well as Vice President of Corporate Responsibility. In her role as Chief of Staff, Ms. Silberman acts as a strategic advisor to the CEO. As Vice President of Corporate Responsibility, Ms. Silberman leads a global team responsible for the strategy, integration and implementation of Hilton's corporate responsibility commitments and initiatives around the world across the company's 12 brands. In this role she sets high level goals and priorities, drives scaled investments and manages all global NGO relationships and initiatives. Ms. Silberman joined Hilton Worldwide in 2010 from APCO Worldwide, where for eight years as Vice President in the corporate responsibility practice she counseled Fortune 500 companies and global foundations on strategy and program design, measurement, stakeholder engagement, reporting and results-oriented philanthropy. She has more than 20 years of experience working in the United States and throughout Latin America and Africa in the areas of economic development, sustainability, human rights, women's empowerment and youth opportunity. Ms. Silberman holds a Master of Arts in International Economics and Latin American Studies from The Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS) and a Bachelor of Arts with honors in Latin American Studies from Mount Holyoke College. Half Argentine, she is a native Spanish and Portuguese speaker and fluent in French. She is a member of the World Economic Forum's Global Agenda Council on The Future of Jobs and currently serves on the boards of the international NGO, Pact and gBCAT, a business coalition working to end human trafficking.

Ms. Silberman can be contacted at 703-883-1000 or jennifer.silberman@hilton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.