Editorial Board   Guest Author

Mr. Miller

Walt Miller

Design Director, John Portman & Associates

A registered architect, Mr. Miller has been an important member of John Portman & Associates (PORTMAN) since 1987. An accomplished designer and planner, Mr. Miller directs the design team in resolving how to implement PORTMAN design philosophy and vision into functional spaces. He also serves as the Education Studio Director, leading new business development within the higher education sector. His responsibilities include oversight of the administration of the Portman Prize at the Georgia Institute of Technology's College of Architecture, an award created for the purpose of encouraging the school's graduate students to develop a holistic design. Mr. Miller has served as the lead designer on significant projects all around the globe. His recent experience includes the Hilton San Diego Bayfront, a 1,200-room convention center hotel adjacent to the San Diego Convention Center; the Park Hyatt Hyderabad, a five-star luxury hotel with over 200 guestrooms and 42 serviced apartments; the Renaissance Schaumburg Hotel and Convention Center, a mixed-use project located outside Chicago containing a 500-room hotel, a 100,000 square-foot convention center, and 28,000 square-feet of ballrooms and meeting space; and the Westin Shanghai at Bund Center, a 570-room hotel located in the historic financial district of the Bund. He has been a guest lecturer and critic at a number of prestigious schools. Prior to joining PORTMAN, Mr. Miller was with the firm of Cesar Pelli & Associates, where he led the team which won the competition for the Key Center in Cleveland. Mr. Miller's design integrated a new tower while repurposing the old Society for Savings building as large plate office space, saving it from demolition. Mr. Miller earned a Bachelor's Degree from the University of Nebraska and a Master of Architecture Degree from University of Illinois at Urbana-Champaign.

Mr. Miller can be contacted at 404-614-5555 or wmiller@portmanusa.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.