Editorial Board   Guest Author

Mr. Sorci

Jason Sorci

Partner & Chief Financial Officer, Architectural Design Consultants, Inc.

Jason Sorci is the Chief Financial Officer, Vice President, and a partner at Architectural Design Consultants, Inc. (ADCI) an architectural firm internationally recognized for its work in the design of hotel resorts and indoor water-parks headquartered in Lake Delton, WI. In addition to his CFO duties, Jason is actively involved in both new client development and project management. Prior to joining ADCI in 2006, Mr. Sorci managed a structural consulting firm in Madison, WI working with a variety of clients designing and managing the design of several significant indoor waterparks, resorts, and high-rise buildings. At ADCI, Mr. Sorci uses his background in engineering to help guide project conceptual design, manage key engineering consultants, and provide an additional layer of quality control, constructability review, and construction cost control. Mr. Sorci received his Bachelor's Degree in Civil Engineering and Master's Degree in Structural Engineering from Marquette University and a Master of Business Administration from University of Wisconsin - Milwaukee.

Mr. Sorci can be contacted at 608-254-6181 or j.sorci@adcidesign.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.