Editorial Board   Guest Author

Mr. Sorci

Jason Sorci

Partner & Chief Financial Officer, Architectural Design Consultants, Inc.

Jason Sorci is the Chief Financial Officer, Vice President, and a partner at Architectural Design Consultants, Inc. (ADCI) an architectural firm internationally recognized for its work in the design of hotel resorts and indoor water-parks headquartered in Lake Delton, WI. In addition to his CFO duties, Jason is actively involved in both new client development and project management. Prior to joining ADCI in 2006, Mr. Sorci managed a structural consulting firm in Madison, WI working with a variety of clients designing and managing the design of several significant indoor waterparks, resorts, and high-rise buildings. At ADCI, Mr. Sorci uses his background in engineering to help guide project conceptual design, manage key engineering consultants, and provide an additional layer of quality control, constructability review, and construction cost control. Mr. Sorci received his Bachelor's Degree in Civil Engineering and Master's Degree in Structural Engineering from Marquette University and a Master of Business Administration from University of Wisconsin - Milwaukee.

Mr. Sorci can be contacted at 608-254-6181 or j.sorci@adcidesign.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.