Editorial Board   Guest Author

Ms. Hartzler

Susan Hartzler

Public Relations Executive, Mental Marketing

Susan Hartzler is a Public Relations Executive at Mental Marketing working with tourism clients generating feature travel stories and writing travel blogs. A highly innovative, self-motivated and performance-driven public relations professional, Ms. Hartzler is credited with inspired marketing campaigns that utilize both traditional media placements and social media strategies to generate hundreds of thousands of dollars worth of editorial access across a broad spectrum of outlets. Acknowledged for her outstanding ability to create and deliver consistent brand messaging while using creativity to bring campaigns to life, she has extensive experience in the spa arena, consulting in the opening of a variety of world-renown resort spas. Ms. Hartzler is also an award-winning writer who is published in several books and writes her own blog, www.travelswithbliss.blogspot.com, focusing on adventures with her amazingly talented Australian Shepherd, Bliss.

Ms. Hartzler can be contacted at 818-585-8641 or shartzler@mentalmarketing.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.