Editorial Board   Guest Author

Ms. Hartzler

Susan Hartzler

Public Relations Executive, Mental Marketing

Susan Hartzler is a Public Relations Executive at Mental Marketing working with tourism clients generating feature travel stories and writing travel blogs. A highly innovative, self-motivated and performance-driven public relations professional, Ms. Hartzler is credited with inspired marketing campaigns that utilize both traditional media placements and social media strategies to generate hundreds of thousands of dollars worth of editorial access across a broad spectrum of outlets. Acknowledged for her outstanding ability to create and deliver consistent brand messaging while using creativity to bring campaigns to life, she has extensive experience in the spa arena, consulting in the opening of a variety of world-renown resort spas. Ms. Hartzler is also an award-winning writer who is published in several books and writes her own blog, www.travelswithbliss.blogspot.com, focusing on adventures with her amazingly talented Australian Shepherd, Bliss.

Ms. Hartzler can be contacted at 818-585-8641 or shartzler@mentalmarketing.com

Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.