Editorial Board   Guest Author

Ms. Hartzler

Susan Hartzler

Public Relations Executive, Mental Marketing

Susan Hartzler is a Public Relations Executive at Mental Marketing working with tourism clients generating feature travel stories and writing travel blogs. A highly innovative, self-motivated and performance-driven public relations professional, Ms. Hartzler is credited with inspired marketing campaigns that utilize both traditional media placements and social media strategies to generate hundreds of thousands of dollars worth of editorial access across a broad spectrum of outlets. Acknowledged for her outstanding ability to create and deliver consistent brand messaging while using creativity to bring campaigns to life, she has extensive experience in the spa arena, consulting in the opening of a variety of world-renown resort spas. Ms. Hartzler is also an award-winning writer who is published in several books and writes her own blog, www.travelswithbliss.blogspot.com, focusing on adventures with her amazingly talented Australian Shepherd, Bliss.

Ms. Hartzler can be contacted at 818-585-8641 or shartzler@mentalmarketing.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.