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Mr. Mills

Scott A. Mills

General Manager, The Beverly Garland

Scott A. Mills is a second-generation hotelier with more than 25 years of hospitality experience. Mr. Mills brings a vast resume of hotel and restaurant management and deep roots in the Los Angeles area to The Beverly Garland. In this role, Mr. Mills leads the re-brand to The Garland and $20 million dollar renovation of the iconic North Hollywood hotel, which is set to debut summer 2014. Mr. Mills' impressive resume in the hospitality industry makes him an asset to The Beverly Garland team. Throughout his experience in the industry, from directing food and beverage concepts to managing general operations and guest experiences, Mr. Mills has successfully overseen numerous hotel and restaurant launches, re-openings, renovations and complete rebrands. Mr. Mills' career began shortly after he graduated with a Bachelor of Science Degree in Hotel Administration from the William F. Harrah College at University of Nevada, Las Vegas. His first hotel management position was at the marquee Four Seasons Hotel Los Angeles at Beverly Hills, where he held numerous leadership roles that lead to nearly eleven years of promotions at four properties in the Four Seasons brand. Since then, Mr. Mills has been at the forefront of several hospitality operations including his role as assistant director of food and beverage at the Four Seasons Resort and Club in Dallas and at the The Beverly Wilshire, a Four Seasons Hotel, where he re-launched the property's signature restaurant, THEBlvd. As opening director of food and beverage at the Four Seasons Hotel Silicon Valley, the brand's first boutique-styled property launch, Mr. Mills was responsible for the launch of local favorite Quattro Restaurant and Bar. Later, Mr. Mills worked as general manager at the iconic boutique Avalon Beverly Hills, a Viceroy Hotel, where he was responsible for the re-concept and launch of the property's Oliverio restaurant, which replaced the former blue on blue concept. Mr. Mills also spearheaded the complete renovation and re-positioning of the Chamberlain West Hollywood, a Viceroy Hotel, in Los Angeles and was most recently vice president of hospitality operations for The Siegel Group in Las Vegas, which included managing all aspects of the group's portfolio of four hotels and the corporate office.

Mr. Mills can be contacted at 818-980-8000 or smills@beverlygarland.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.