Editorial Board   Guest Author

Mr. Pierotti

Dan Pierotti

Vice President Spa Development & Operations, Noble House Hotels & Resorts

Dan Pierotti, Vice President of Spa Development and Operations for Noble House Hotels and Resorts, joined the company in 1999. His extensive spa management experience has given Noble House the most unique and distinct world-class spas. He began his spa career in 1991 as a massage therapist in the San Francisco Bay Area. There he had his own private practice, facilitated healing with chiropractors, sports teams, and various spas until 1994. Pierotti then embarked on an exciting spa career with cruise ships, after three months he was promoted to the Crystal Symphony to assist their inaugural world cruise. He continued with Crystal Cruises for two years, completing two world cruises and training other therapists in a variety of massage and body treatment modalities, while gathering global spa knowledge. Mr. Pierotti returned to shore, landing in Las Vegas, Nevada to assist in the grand opening of the new spa at Caesars Palace. Here he assumed the positions of Assistant Manager, Director of Training and Lead Massage Therapist of The Spa at Caesars Palace. Noble House selected Mr. Pierotti in 1999 to lead the development and operations of the new spa on Little Palm Island Resort. As spa director, he created his vision of an oasis within the property to provide guests with a feeling of intense tranquility and spiritual awareness and offer experiences highly distinctive and authentic in the spa industry, but very representative of the luxury service that makes up Noble House resorts. After the overwhelming success of the Island Spa on Little Palm Island Resort & Spa, Mr. Pierotti was promoted to his current position and continues to lead the SpaTerre development efforts for Noble House Hotels and Resorts. At the present time he has created fifteen world-class spas with Noble House. He is involved with every aspect -architectural design, functionality, equipment, interior design, experiences, staffing, product development, profitability - of the impact the spas will have on the overall well-being of the guests. Mr. Pierotti is a graduate from the University of California at Santa Cruz with a degree in biology and also attended massage school in San Francisco to receive his certification and licensing in that field. He continues to explore, create and grow in the spa industry with a sincere, passionate and dedicated commitment to the vision of excellence and the well-being of others.

Mr. Pierotti can be contacted at 425-827-8737 or dpierotti@noblehousehotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.