Editorial Board   Guest Author

Mr. Pierotti

Dan Pierotti

Vice President Spa Development & Operations, Noble House Hotels & Resorts

Dan Pierotti, Vice President of Spa Development and Operations for Noble House Hotels and Resorts, joined the company in 1999. His extensive spa management experience has given Noble House the most unique and distinct world-class spas. He began his spa career in 1991 as a massage therapist in the San Francisco Bay Area. There he had his own private practice, facilitated healing with chiropractors, sports teams, and various spas until 1994. Pierotti then embarked on an exciting spa career with cruise ships, after three months he was promoted to the Crystal Symphony to assist their inaugural world cruise. He continued with Crystal Cruises for two years, completing two world cruises and training other therapists in a variety of massage and body treatment modalities, while gathering global spa knowledge. Mr. Pierotti returned to shore, landing in Las Vegas, Nevada to assist in the grand opening of the new spa at Caesars Palace. Here he assumed the positions of Assistant Manager, Director of Training and Lead Massage Therapist of The Spa at Caesars Palace. Noble House selected Mr. Pierotti in 1999 to lead the development and operations of the new spa on Little Palm Island Resort. As spa director, he created his vision of an oasis within the property to provide guests with a feeling of intense tranquility and spiritual awareness and offer experiences highly distinctive and authentic in the spa industry, but very representative of the luxury service that makes up Noble House resorts. After the overwhelming success of the Island Spa on Little Palm Island Resort & Spa, Mr. Pierotti was promoted to his current position and continues to lead the SpaTerre development efforts for Noble House Hotels and Resorts. At the present time he has created fifteen world-class spas with Noble House. He is involved with every aspect -architectural design, functionality, equipment, interior design, experiences, staffing, product development, profitability - of the impact the spas will have on the overall well-being of the guests. Mr. Pierotti is a graduate from the University of California at Santa Cruz with a degree in biology and also attended massage school in San Francisco to receive his certification and licensing in that field. He continues to explore, create and grow in the spa industry with a sincere, passionate and dedicated commitment to the vision of excellence and the well-being of others.

Mr. Pierotti can be contacted at 425-827-8737 or dpierotti@noblehousehotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.