Editorial Board   Guest Author

Mr. Perks

Barrie Perks

Vice President Sales & Services, Cincinnati USA Convention & Visitors Bureau

Barrie M. Perks, an experienced sales and marketing professional who has held management positions with some of the nation's most recognized hotels in major cities around the world, joined the Cincinnati USA CVB as Vice President of Sales and Services in October 2006. Mr. Perkslived and worked in Cincinnati for 10 years while serving as Director of Marketing for the Westin Hotel in downtown Cincinnati from 1992 to 1997. Mr. Perks has led the strategic realignment of the CVB sales team to focus on specific vertical industry market segments rather than geographic regions, as had been done in the past. In 2007, Perks' first full year heading the CVB sales efforts, the team exceeded its room night goal by nearly ten percent. Throughout his tenure with the CVB, the Sales Team's room night production has consistently grown year over year, with nearly 220,000 rooms booked in 2013. Mr. Perks implements an aggressive strategic sales and marketing plan to promote the city as a vibrant convention and meetings destination. He works closely with area hotels and convention facilities, and serves as a liaison between the CVB's clients and these facilities. He also develops cooperative programs, familiarization visits and sales missions with the local hospitality industry to effectively market the region, as well as oversees the sales managers and sales budget. A primary focus area for Mr. Perks is creating a cohesive community and stronger relationship between the local hotels and the CVB, where the entities work collectively toward the goal of increased hotel room nights and attracting high volume, high value meetings and conventions to Cincinnati USA. He also has held sales, marketing and management positions with hotels including the Westin Bonaventure in Los Angeles; the Renaissance Hotel in Long Beach; the Portofino Resort and Marina in Redondo Beach; the Biltmore in Los Angeles; Hyatt Hotels in Indianapolis and Chicago; Princess Hotels in Bermuda; and Loews Hotels International in London, England.

Mr. Perks can be contacted at 513-632-5394 or bperks@cincyusa.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.