Editorial Board   Guest Author

Mr. Perks

Barrie Perks

Vice President Sales & Services, Cincinnati USA Convention & Visitors Bureau

Barrie M. Perks, an experienced sales and marketing professional who has held management positions with some of the nation's most recognized hotels in major cities around the world, joined the Cincinnati USA CVB as Vice President of Sales and Services in October 2006. Mr. Perkslived and worked in Cincinnati for 10 years while serving as Director of Marketing for the Westin Hotel in downtown Cincinnati from 1992 to 1997. Mr. Perks has led the strategic realignment of the CVB sales team to focus on specific vertical industry market segments rather than geographic regions, as had been done in the past. In 2007, Perks' first full year heading the CVB sales efforts, the team exceeded its room night goal by nearly ten percent. Throughout his tenure with the CVB, the Sales Team's room night production has consistently grown year over year, with nearly 220,000 rooms booked in 2013. Mr. Perks implements an aggressive strategic sales and marketing plan to promote the city as a vibrant convention and meetings destination. He works closely with area hotels and convention facilities, and serves as a liaison between the CVB's clients and these facilities. He also develops cooperative programs, familiarization visits and sales missions with the local hospitality industry to effectively market the region, as well as oversees the sales managers and sales budget. A primary focus area for Mr. Perks is creating a cohesive community and stronger relationship between the local hotels and the CVB, where the entities work collectively toward the goal of increased hotel room nights and attracting high volume, high value meetings and conventions to Cincinnati USA. He also has held sales, marketing and management positions with hotels including the Westin Bonaventure in Los Angeles; the Renaissance Hotel in Long Beach; the Portofino Resort and Marina in Redondo Beach; the Biltmore in Los Angeles; Hyatt Hotels in Indianapolis and Chicago; Princess Hotels in Bermuda; and Loews Hotels International in London, England.

Mr. Perks can be contacted at 513-632-5394 or bperks@cincyusa.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.