Editorial Board   Guest Author

Dr. Marr

Marvee Marr

Assist. Professor, Forbes School of Business, Ashford University; Faculty Member Glion Online

Dr. Marvee Marr is a full-time Assistant Professor at the Forbes School of Business at Ashford University in San Diego, CA. She has been working with Glion on a part-time basis for almost 3 years. Her current position with Glion is as trainer, mentor, dissertation advisor and online instructor. Dr. Marr received a Doctor of Business Administration in International Business from Argosy University, a Master of Business Administration with a Human Resources concentration from Inter American University, a Master of Fine Arts in Combined Writing from Columbia College, and An Interdisciplinary Studies Bachelor of Arts degree in Communications and Women Studies from University of Missouri. Dr. Marr has been teaching in higher education for almost two decades. She has taught abroad for more than a decade of her career in areas such as Mexico, Brazil, and Central and Eastern Europe. Previous to her current position, Dr. Marr served as an Assistant Professor for University of Wisconsin, City University of Seattle-Europe and ITESM in Mexico. She has a background in corporate human resources, hospitality and social science marketing. Dr Marr is the co-author and editor of "Doing Business Abroad: A Handbook for Expatriates". Asongu, J., Ho C., & Marr, M. Greenview Publishing Company (2007).

Dr. Marr can be contacted at marvee.marr@faculty.gliononline.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.