Editorial Board   Guest Author

Dr. Marr

Marvee Marr

Assist. Professor, Forbes School of Business, Ashford University; Faculty Member Glion Online

Dr. Marvee Marr is a full-time Assistant Professor at the Forbes School of Business at Ashford University in San Diego, CA. She has been working with Glion on a part-time basis for almost 3 years. Her current position with Glion is as trainer, mentor, dissertation advisor and online instructor. Dr. Marr received a Doctor of Business Administration in International Business from Argosy University, a Master of Business Administration with a Human Resources concentration from Inter American University, a Master of Fine Arts in Combined Writing from Columbia College, and An Interdisciplinary Studies Bachelor of Arts degree in Communications and Women Studies from University of Missouri. Dr. Marr has been teaching in higher education for almost two decades. She has taught abroad for more than a decade of her career in areas such as Mexico, Brazil, and Central and Eastern Europe. Previous to her current position, Dr. Marr served as an Assistant Professor for University of Wisconsin, City University of Seattle-Europe and ITESM in Mexico. She has a background in corporate human resources, hospitality and social science marketing. Dr Marr is the co-author and editor of "Doing Business Abroad: A Handbook for Expatriates". Asongu, J., Ho C., & Marr, M. Greenview Publishing Company (2007).

Dr. Marr can be contacted at marvee.marr@faculty.gliononline.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.