Editorial Board   Guest Author

Mr. Slosser

Michael, J. Slosser

Vice President & Managing Director, L'Auberge Del Mar, by Destination Hotels & Resorts

Micahel J. Slosser has an extensive background in hotel and resort operations where he has managed in excess of 15 different assets at the executive level. Over the course of his career, Mr. Slosser has developed, built, renovated and repositioned many properties across the United States. Mr. Slosser has had the opportunity to work with some of the leading owners and business personalities in the industry and operate some of the finest hotels and resorts in the world. Most notably, he worked directly for the former White House Chief of Staff - Mr. H. R. Haldeman, who served President Richard Nixon. In this capacity, Mr. Slosser helped build and develop several world class hospitality assets. Subsequent to these endeavors, Mr. Slosser was responsible for two of the world's finest resorts, the Manele Bay Hotel and The Lodge at Koele, where he served as Vice President of Resorts. These two resorts were recognized by Conde Nast Traveler as the #1 and #3 ranked golf resorts in the world during his tenure. His experience includes time with Westin Hotels and Resorts, Hilton Hotels Corporation and Stouffer Hotels and Resorts.Other notable experiences include operating the Beverly Hilton Hotel in Beverly Hills, CA for entertainment mogul Merv Griffin, and operating the famed La Costa Resort & Spa located in Carlsbad, CA. For the past 13 years, Mr. Slosser has worked with Destination Hotels & Resorts initially at the Garden of the Gods in Colorado and for the past 11 years at L'Auberge Del Mar Resort in Del Mar, CA. Mr. Slosser engineered the $27M renovation of L'Auberge beginning with the closing of the hotel doors in the fall of 2007 and the grand reopening in June of 2008. Mr. Slosser is most notably recognized for his achievements in fundamentally envisioning, branding, designing and changing hospitality assets and thereby improving the financial performance for investors. Michael Slosser is a graduate of Michigan State University and holds a B.A. degree in Business Administration. He attended the university's Hotel and Restaurant Administration program and graduated in December of 1981.

Mr. Slosser can be contacted at 858-259-1515 or mslosser@destinationhotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.