Editorial Board   Guest Author

Mr. Slosser

Michael, J. Slosser

Vice President & Managing Director, L'Auberge Del Mar, by Destination Hotels & Resorts

Micahel J. Slosser has an extensive background in hotel and resort operations where he has managed in excess of 15 different assets at the executive level. Over the course of his career, Mr. Slosser has developed, built, renovated and repositioned many properties across the United States. Mr. Slosser has had the opportunity to work with some of the leading owners and business personalities in the industry and operate some of the finest hotels and resorts in the world. Most notably, he worked directly for the former White House Chief of Staff - Mr. H. R. Haldeman, who served President Richard Nixon. In this capacity, Mr. Slosser helped build and develop several world class hospitality assets. Subsequent to these endeavors, Mr. Slosser was responsible for two of the world's finest resorts, the Manele Bay Hotel and The Lodge at Koele, where he served as Vice President of Resorts. These two resorts were recognized by Conde Nast Traveler as the #1 and #3 ranked golf resorts in the world during his tenure. His experience includes time with Westin Hotels and Resorts, Hilton Hotels Corporation and Stouffer Hotels and Resorts.Other notable experiences include operating the Beverly Hilton Hotel in Beverly Hills, CA for entertainment mogul Merv Griffin, and operating the famed La Costa Resort & Spa located in Carlsbad, CA. For the past 13 years, Mr. Slosser has worked with Destination Hotels & Resorts initially at the Garden of the Gods in Colorado and for the past 11 years at L'Auberge Del Mar Resort in Del Mar, CA. Mr. Slosser engineered the $27M renovation of L'Auberge beginning with the closing of the hotel doors in the fall of 2007 and the grand reopening in June of 2008. Mr. Slosser is most notably recognized for his achievements in fundamentally envisioning, branding, designing and changing hospitality assets and thereby improving the financial performance for investors. Michael Slosser is a graduate of Michigan State University and holds a B.A. degree in Business Administration. He attended the university's Hotel and Restaurant Administration program and graduated in December of 1981.

Mr. Slosser can be contacted at 858-259-1515 or mslosser@destinationhotels.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.