Editorial Board   Guest Author

Mr. Slosser

Michael, J. Slosser

Vice President & Managing Director, L'Auberge Del Mar, by Destination Hotels & Resorts

Micahel J. Slosser has an extensive background in hotel and resort operations where he has managed in excess of 15 different assets at the executive level. Over the course of his career, Mr. Slosser has developed, built, renovated and repositioned many properties across the United States. Mr. Slosser has had the opportunity to work with some of the leading owners and business personalities in the industry and operate some of the finest hotels and resorts in the world. Most notably, he worked directly for the former White House Chief of Staff - Mr. H. R. Haldeman, who served President Richard Nixon. In this capacity, Mr. Slosser helped build and develop several world class hospitality assets. Subsequent to these endeavors, Mr. Slosser was responsible for two of the world's finest resorts, the Manele Bay Hotel and The Lodge at Koele, where he served as Vice President of Resorts. These two resorts were recognized by Conde Nast Traveler as the #1 and #3 ranked golf resorts in the world during his tenure. His experience includes time with Westin Hotels and Resorts, Hilton Hotels Corporation and Stouffer Hotels and Resorts.Other notable experiences include operating the Beverly Hilton Hotel in Beverly Hills, CA for entertainment mogul Merv Griffin, and operating the famed La Costa Resort & Spa located in Carlsbad, CA. For the past 13 years, Mr. Slosser has worked with Destination Hotels & Resorts initially at the Garden of the Gods in Colorado and for the past 11 years at L'Auberge Del Mar Resort in Del Mar, CA. Mr. Slosser engineered the $27M renovation of L'Auberge beginning with the closing of the hotel doors in the fall of 2007 and the grand reopening in June of 2008. Mr. Slosser is most notably recognized for his achievements in fundamentally envisioning, branding, designing and changing hospitality assets and thereby improving the financial performance for investors. Michael Slosser is a graduate of Michigan State University and holds a B.A. degree in Business Administration. He attended the university's Hotel and Restaurant Administration program and graduated in December of 1981.

Mr. Slosser can be contacted at 858-259-1515 or mslosser@destinationhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.