Editorial Board   Guest Author

Ms. Stirnkorb

Sally Stirnkorb

Marketing Manager, Hilton Carlsbad Oceanfront Resort & Spa

Sally Stirnkorb brings over 16 years of hotel experience to her role as marketing manager for Hilton Carlsbad Oceanfront Resort & Spa. Highly familiar with the San Diego County luxury hotel market, Ms. Stirnkorb joined Hilton Carlsbad Oceanfront from the Park Hyatt Aviara Resort and under its earlier brand, Four Seasons Resort Aviara, she served as marketing and public relations coordinator for a combined 15 years. During this period, she assisted in resort photo shoots, client and press familiarization visits, social media activity, hotel website management, media relations, collateral development and property marketing budgets. Prior to entering the marketing sector, Ms. Stirnkorb was a catering and conference services coordinator for Four Seasons Aviara, a position she also held earlier at the Westgate Hotel in San Diego. A passionate supporter of community assistance to children and seniors in need, Sally is also a devoted wife, aunt, dog lover, yoga student, gardener and an avid traveler.

Ms. Stirnkorb can be contacted at 760-602-0800 or sally.stirnkorb@hilton.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.