Editorial Board   Guest Author

Ms. Stirnkorb

Sally Stirnkorb

Marketing Manager, Hilton Carlsbad Oceanfront Resort & Spa

Sally Stirnkorb brings over 16 years of hotel experience to her role as marketing manager for Hilton Carlsbad Oceanfront Resort & Spa. Highly familiar with the San Diego County luxury hotel market, Ms. Stirnkorb joined Hilton Carlsbad Oceanfront from the Park Hyatt Aviara Resort and under its earlier brand, Four Seasons Resort Aviara, she served as marketing and public relations coordinator for a combined 15 years. During this period, she assisted in resort photo shoots, client and press familiarization visits, social media activity, hotel website management, media relations, collateral development and property marketing budgets. Prior to entering the marketing sector, Ms. Stirnkorb was a catering and conference services coordinator for Four Seasons Aviara, a position she also held earlier at the Westgate Hotel in San Diego. A passionate supporter of community assistance to children and seniors in need, Sally is also a devoted wife, aunt, dog lover, yoga student, gardener and an avid traveler.

Ms. Stirnkorb can be contacted at 760-602-0800 or sally.stirnkorb@hilton.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.