Editorial Board   Guest Author

Mr. Kofsky

Michael Kofsky

Director of Sales & Marketing, Manchester Grand Hyatt San Diego

Michael Kofsky has been with Hyatt Hotels for over ten years sharing his expertise in hospitality and proven dedication to the renowned brand at several destinations throughout the country. Mr. Kofsky has worked with Hyatt Regency Tampa, Hyatt Regency Denver, Hyatt Regency Minneapolis and most recently in Southern California, where he joined the Manchester Grand Hyatt Hotel San Diego team as the Director of Sales and Marketing in early 2010. Mr. Kofsky has consistently been recognized for his excellence and has been nominated as “Director of Sales of the Year” and his team was nominated as the “Sales Team of the Year.” He has also served on the Hyatt Sales Advisory and Customer Advisory Boards. Since joining the iconic San Diego hotel, Mr. Kofsky has assisted in managing the hotel's extensive multimillion dollar transformation beginning in 2012, one of the largest hotel renovations in Southern California. Leading a sales team consisting of 29 colleagues, Mr. Kofsky is responsible for overseeing varying aspects of the Manchester Grand Hyatt, including revenue forecasting, developing business plans, and owner relations. Additionally, Mr. Kofsky's other accountabilities include the recruitment and hiring of the hotel's sales team, training, managing and coaching sales managers in their selling process in order to meet company goals and maximize hotel revenues, business analysis, and community relations for the 125,000 sq ft., 1,628 room property.

Mr. Kofsky can be contacted at 619-232-1234 or michael.kofsky@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.