Editorial Board   Guest Author

Mr. Kofsky

Michael Kofsky

Director of Sales & Marketing, Manchester Grand Hyatt San Diego

Michael Kofsky has been with Hyatt Hotels for over ten years sharing his expertise in hospitality and proven dedication to the renowned brand at several destinations throughout the country. Mr. Kofsky has worked with Hyatt Regency Tampa, Hyatt Regency Denver, Hyatt Regency Minneapolis and most recently in Southern California, where he joined the Manchester Grand Hyatt Hotel San Diego team as the Director of Sales and Marketing in early 2010. Mr. Kofsky has consistently been recognized for his excellence and has been nominated as “Director of Sales of the Year” and his team was nominated as the “Sales Team of the Year.” He has also served on the Hyatt Sales Advisory and Customer Advisory Boards. Since joining the iconic San Diego hotel, Mr. Kofsky has assisted in managing the hotel's extensive multimillion dollar transformation beginning in 2012, one of the largest hotel renovations in Southern California. Leading a sales team consisting of 29 colleagues, Mr. Kofsky is responsible for overseeing varying aspects of the Manchester Grand Hyatt, including revenue forecasting, developing business plans, and owner relations. Additionally, Mr. Kofsky's other accountabilities include the recruitment and hiring of the hotel's sales team, training, managing and coaching sales managers in their selling process in order to meet company goals and maximize hotel revenues, business analysis, and community relations for the 125,000 sq ft., 1,628 room property.

Mr. Kofsky can be contacted at 619-232-1234 or michael.kofsky@hyatt.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.