Editorial Board   Guest Author

Mr. Advani

Nikheel Advani

Chief Operating Officer & Principal, Grace Bay Resorts

Internationally recognized as one of the industry's most distinguished hoteliers, Nikheel Advani, Chief Operating Officer and Principal of Grace Bay Resorts, has established his reputation for hands-on management with more than 24 years of experience. In his role as Chief Operating Officer for Grace Bay Resorts, Mr. Advani oversees the operation of Grace Bay Club, the company's flagship resort, West Bay Club, The Residences at Grace Bay and The Dunes. He is also actively involved in the acquisition of new Grace Bay Resorts in the Caribbean and Latin America. Over the past decade, Mr. Advani has played an integral role in the resort's overall growth. He served as the top operational executive in the expansion and renovation of Grace Bay Club as it evolved from a $14 million, 21-room boutique hotel to a full-service luxury resort boasting 82 suites and residences now valued at over $250 million. He is also responsible for the acquisition and repositioning of West Bay Club, an idyllic resort located three miles from Grace Bay Club. Training and mentoring staff at Grace Bay Resorts is a priority for Mr. Advani who founded Grace Bay Club Hotel School. The school, a first of its kind in Turks & Caicos, is designed to train local hospitality staff in productivity and service. The school employs an experiential learning model with courses in table service, wine and customer communication. Prior to joining Grace Bay Club, Mr. Advani served as Hotel Manager at the renowned Raffles Hotel Singapore and led the Food & Beverage program for the entire Asia Pacific region. Additionally, Mr. Advani spent seven years with Ritz‐Carlton Hotels internationally where he specialized in hotel openings and operations, moving within the organization from Food & Beverage Manager to Executive Assistant Manager in Ritz‐Carlton properties spanning from Singapore to New York City. Highly respected with the hospitality industry, Mr. Advani has received numerous awards over the course of his career including two most recently from Island Destinations; 'Ultimate Hotelier of the Year' in 2012 and 'Ultimate Culinary Innovation' in 2014. Grace Bay Club is a member of the prestigious Leading Hotels of the World, where Mr. Advani is currently a member of the Global Marketing Advisory Committee. Mr. Advani has also sat on the board of the Turks and Caicos Hotel and Tourism Association for three years, and currently serves on the board of The Bodhi Tree Foundation, a non-profit organization charged with mobilizing support from travelers and the tourism industry to protect places and people around the globe. He also teaches at the renowned Cornell University School of Hotel Administration and the Les Roches International School of Hotel Management. Mr. Advani graduated from the University of Massachusetts at Amherst with an honors degree in Hotel, Restaurant and Travel Administration in addition to successfully completing the General Manager Program at Harvard Business School. A Singapore national, Mr. Advani is fluent in English and Mandarin and proficient in French and Hindi. Mr. Advani resides on the beautiful island of Providenciales, Turks & Caicos with his wife and daughter.

Mr. Advani can be contacted at 649-946-5050 or nikheel@gracebayresorts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.