Editorial Board   Guest Author

Mr. Py

Danny Py

Corporate Director of Food & Beverage Quality, Kessler Collection

Captivated by The Kessler Collection for its artistic spirit and diverse offerings, Danny Py serves as the corporate director of food and beverage quality, where he has enriched The Kessler Collection's culinary offerings. Mr. Py is responsible for the development and implementation of programs and processes within the food and beverage department for all Kessler properties, in addition to overseeing all kitchen design concepts and providing the teams with the right tools to increase productivity within The Kessler Collection's 12 individual, boutique hotels. Joining the Kessler Collection in 2012, Mr. Py brings more than 24 years of hospitality food and beverage experience. Mr. Py gained noteworthy experience while working in restaurant construction and construction management and layout. Mr. Py also served as a restaurant manager in the Caribbean, expanding his palate to the tropical flavors. Utilizing his experience as restaurant manager, Mr. Py opened his own restaurant furthering his food and beverage knowledge. In addition, Mr. Py gained meaningful experience in his role as a multi-unit manager and general manager.

Mr. Py can be contacted at 407-996-9999 or danny.py@kesslercollection.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.