Editorial Board   Guest Author

Mr. Py

Danny Py

Corporate Director of Food & Beverage Quality, Kessler Collection

Captivated by The Kessler Collection for its artistic spirit and diverse offerings, Danny Py serves as the corporate director of food and beverage quality, where he has enriched The Kessler Collection's culinary offerings. Mr. Py is responsible for the development and implementation of programs and processes within the food and beverage department for all Kessler properties, in addition to overseeing all kitchen design concepts and providing the teams with the right tools to increase productivity within The Kessler Collection's 12 individual, boutique hotels. Joining the Kessler Collection in 2012, Mr. Py brings more than 24 years of hospitality food and beverage experience. Mr. Py gained noteworthy experience while working in restaurant construction and construction management and layout. Mr. Py also served as a restaurant manager in the Caribbean, expanding his palate to the tropical flavors. Utilizing his experience as restaurant manager, Mr. Py opened his own restaurant furthering his food and beverage knowledge. In addition, Mr. Py gained meaningful experience in his role as a multi-unit manager and general manager.

Mr. Py can be contacted at 407-996-9999 or danny.py@kesslercollection.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.