Adding 'Ahhh' With Artwork and Accessories - No Detail is Too Small

By Amy Locke Director, Interior Design, Hatchett Hospitality | May 06, 2010

Selecting and arranging items in a way that appeals to the senses or emotions – or both; that's how designers and owners use FF&E to enhance the guest experience – and among the important tools available to them are artwork and accessories. While furniture, carpeting, and wall color set a certain tone, it is little things that add the final defining touches. They can change routine "atmosphere" into distinctive "ambience."

Hotel design is meant to reflect not only the way we live, but as importantly the way we aspire to live. That's why even economy brands are upscaling – after all, inexpensive doesn't have to mean uninteresting.

Each environment has unique challenges, notably available space, hotel theme, owner's taste, and budget. However, with skill and imagination, you can use artwork and accessories to help your guests transform their hotel stay from predictability and conformity into one filled with memorable "ahhh" moments.

And yes, it is possible to balance design innovation with brand consistency – consider it thinking outside the box while thinking "inside the brand."

In fact, art and accessories are a relatively easy and inexpensive way to update the look of your property when it's not financially feasible to do a more complete renovation. You can retain the majority of your furnishings, yet go from "flat" to "fabulous" simply by adding some new artwork and accessories.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.