Build Pests Out of Your Hotel: Incorporate Pest Management into Your Next Redesign

By Frank Meek International Technical & Training Director, Orkin, LLC | August 27, 2010

As travel increases along with the improving economy, hoteliers might consider making design changes to attract more guests. Customers not only look for the most affordable option, but also for a place that can provide all the comforts of home. Remodeling is a common practice for hospitality establishments looking to increase business.

Hotel renovations often focus on guest-pleasing amenities, new design considerations or technologically advanced upgrades. While these will certainly draw more clientele, you want to attract the right customers. Renovations can appeal to another type of guests entirely – pests.

But, there's good news: Pest management doesn't have to wait until your hotel is up and running. You can start preventing pests beginning at preliminary stages. With so many details to monitor during a renovation, it's important to not let pest control slip through the cracks; otherwise, you'll have pests coming through the cracks at your hotel.

While the ground breaking on your new construction signals a step in the right direction toward customer satisfaction, pests are anything but pleased when construction disturbs their natural habitat and displaces them from their homes. Where will they go? Often into your hotel or building materials in search of shelter, meaning you can literally build pests into a future guest room. If undetected, these infestations can cause expensive structural damage down the road.

To prevent pests from making themselves at home on your construction site, consult with your contractor about establishing an on-site Integrated Pest Management (IPM) program. IPM utilizes proactive measures to prevent pests from accessing the attractants they need for survival. Food, water and shelter all entice pests, and many of these items can easily be found while renovating.

Take a proactive approach to pest management during your next hotel renovation to ensure you attract paying customers and not uninvited guests.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.