Bed Bugs: New Issues, Same Old Foe

By Frank Meek International Technical & Training Director, Orkin, LLC | January 09, 2011

Hospitality Industry to Remain Proactive and Focused

With guests coming and going, bed bugs continue to plague hotel owners and, unfortunately, their guests. Consumers are more educated about the issue than ever before, and with online blogs and guest reviews, news and bad word-of-mouth can spread as quickly as an actual infestation. Therefore, it's critical that you and your staff continue to stay ahead of the issue and work together with your pest management professional to help keep bed bugs at bay in your establishment.

Bed Bugs' Appearance and Behavior

Bed bugs are flat, tiny insects – about the size of an apple seed – and are light tan to brown in color. After they feed, they turn a reddish brown color. Bed bugs prefer to reside close to their hosts (humans), and during the day, disappear into cracks and crevices behind picture frames, bed frames, baseboards and other areas.

Bed bugs are almost always introduced into a hotel setting by human activity. Great "hitchhikers," they can travel from place to place with people's luggage or personal belongings. Once inside, bed bugs can spread quickly from room to room on furniture or even on housekeeping equipment. So what does this mean for you? The good news is there is no proof that bed bugs can spread disease, so there is not a direct health risk for your employees or guests. For a hotel, the potential threats from a bed bug infestation are negative word-of-mouth, a tarnished reputation and decreased revenue.

Why the Resurgence?

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Stacy Shaw
Michael Koethner
Bob Dauner
Carl Kish
Holly Zoba
Doug Luciani
Mary Gendron
Peter Anderson
Gary Henkin
Roberta Nedry
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.