Take the Lead with LEED: Pest Management Practices for LEED Certification

By Frank Meek International Technical & Training Director, Orkin, LLC | April 24, 2011

Open all year long – 24 hours a day, seven days a week – your hotel property uses huge amounts of products and resources to ensure all guest needs are met. Given this reality, it's easy to see why guests might be concerned about your hotel's environmental footprint.

In fact, research shows that consumers are increasingly considering sustainability factors when selecting accommodations. TripAdvisor, the world's largest online travel community, published results from an April 2009 ecotourism survey that showed 76 percent of travelers sometimes incorporate green choices in their travel plans and 27 percent of respondents intentionally made environmentally-friendly travel choices in the past year. In response to these trends, more and more hotels are seeking LEED certification for their hotel properties.

Defining LEED

LEED stands for Leadership in Energy and Environmental Design (LEED), which is a widely recognized third-party certification program and a nationally accepted benchmark for the design, construction and operation of high-performance green buildings promoted by the U.S Green Building Council (USGBC). LEED gives building operators comprehensive tools and information to help them improve their buildings' environmental performance.

What hoteliers may not know is that pest management is one aspect of the LEED Rating System that is fairly easy to implement within existing hotel operations and maintenance procedures. By reviewing the LEED 2009 for Existing Buildings Operations & Maintenance Rating System requirements that relate to pest control, you can learn about Integrated Pest Management (IPM) and the specific practices you must follow to help your hotel earn LEED certification.

IPM Supports Green Hotel Operations and Maintenance

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.