5 Pest Resolutions to Help You Ring in the New Year

By Frank Meek International Technical & Training Director, Orkin, LLC | January 08, 2012

Effective pest management is an ongoing process, not a one-time event. Planning ahead for pest management in the coming year can not only help you manage future pest problems, but also help you build upon and improve your existing pest management program. In 2012, consider partnering with a pest management professional to protect your establishment and help make pests a thing of the past.

The constant flow of guests in and out of your establishment makes your business highly susceptible to pest infestations. Despite this fact, there are many different pest management techniques you can employ to help keep pests out of your facility. While your first defense should be implementing an Integrated Pest Management (IPM) program, there are a few other key areas that business owners need to pay particular attention to when planning for the new year. Here are five pest resolutions to encourage a proactive and successful pest management program in 2012:

1. Avoid Bad Word-of-Mouth

In a climate of outspoken customer feedback and instant online reviews, it can only take one incident to destroy your property's hard-earned reputation. In fact, pest mentions in hotels are on the uptick. According to USA Today, between 2009 and 2010, bed bug references increased 11 percent for U.S. hotel reviews on Tripadvisor.com. Negative word of mouth and unwanted media coverage damage more than your reputation – they also damage your bottom line. Fortunately, regular inspections and proactive maintenance of pest "hot spots" around your property will help keep flies, mice, cockroaches, bed bugs and other unwelcome guests under control. Your pest management professional can work with you and your staff to assess key areas of your facility.

2. Know Your Roll

The most successful pest management programs are based on strong partnerships between you and your pest management professional. But, it can be challenging to determine the roles each party should play and the level of service you should expect from your provider. A lack of defined roles and/or commitment from each party can disrupt your pest management program, potentially damage your reputation, and even result in expensive litigation. Review the list of responsibilities below to help you understand your role versus your provider's role.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Amy Locke
Mercedita Roxas-Murray
David Ashen
Lily Mockerman
Robert Plotka
Paolo Boni
Matt Schvimmer
Jane Segerberg
Nitin Shah
Roger G. Hill
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.