What's Hot & What's Not For 2012 In Styles, Colors, & More

By Kalen Willis Senior Interior Designer, Hatchett Hospitality | January 22, 2012

A new year means new ideas in hotel furniture, fixtures, and equipment (FF&E), so what's in, what's out, and what's next for 2012? The answers can be found by looking at three specific topics: color, texture, and furniture.

First, some background to put my comments into perspective.

Hotels are part "home" and part "escape" – they combine the practical amenities we need on the road with the intangible emotional feelings we have when we travel. They reflect our mindset, namely, the world we live in as well as the dreams we aspire to.

It's not surprising, then, that hospitality trends are influenced by a variety of economic, social, and even political issues around the globe. This year, those issues and influences include:

• The Economy – as we continue to recover from the worldwide recession, renovations will increase, especially at properties that have been neglected in recent years when owners have been strapped for funds

• The News – some news is good and some is bad, but when major events get our attention and make an impression, they usually are translated into our tastes and preferences, at least until the next "big thing" comes around – consider the royal wedding, the political protests in many countries, and natural disasters like the Japanese earthquake

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.