Health Inspection: Set yourself up for success best practices for pest management

By Frank Meek International Technical & Training Director, Orkin, LLC | July 15, 2012

You work hard to keep your hotel clean and inviting for guests. Pests in a hotel setting can cause bad word-of-mouth and unhappy guests who may not return to your establishment. But beyond the bedroom walls, one critical area of your hotel when it comes to pest management is your restaurant.

A failed health inspection due to a pest sighting in a restaurant or kitchen can be devastating, resulting in bad word-of-mouth or a potential shut down. Let's take a look at which pests are most attracted to your facility, pest hotspots that are cause for concern and how to deter pest entry – all information that will help you to prepare for your next health inspection.

A successful Integrated Pest Management (IPM) program seeks to limit chemical usage by reducing conditions that attract pests. IPM techniques like facility maintenance and proactive sanitation practices can go a long way in restricting pests' access to sources of food, water and shelter. An IPM program also relies on a strong partnership among you, your pest management professional and your employees. To avoid the often costly repercussions of a poor health inspection score, work with your staff and a pest management professional to be prepared for your next health inspection.

Why Pests Are Attracted to Restaurants

Delicious food, smells, warm temperatures – all the same things that we enjoy from a restaurant are also enjoyed by pests. The odor from the presence of food, water and optimal temperatures are what attracts pests to begin with, but it's certainly hard to reduce these conditions in the midst of a busy mealtime at your restaurant.

Four of the most likely pest guests looking to book a stay in hotel restaurants are flies, cockroaches, rodents and stored-product pests.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.