Keep Your Property's Exterior Pest-free Using Cost-Effective Techniques

By Frank Meek International Technical & Training Director, Orkin, LLC | November 30, 1999

Many pests are attracted to hotels because they have the four conditions pests seek: food, water, shelter and optimal temperatures. The last thing you want is your guests to be swarmed by flying insects when they return from a special dinner in town or to find a cockroach in their rooms before they go to sleep.

If ignored, these nuisance pests can quickly infest your establishment and turn both loyal and prospective guests away from your hotel. But the good news is focusing on your establishment's exterior can prevent potential pest entry and infestation inside, where you could have a larger, more expensive problem on your hands.

Simple and cost-effective exterior maintenance activities support the Integrated Pest Management (IPM) approach, which centers on proactive prevention and control methods to eliminate pests before they enter your facility. Work with your pest management professional and hotel staff to implement these maintenance tips to keep your exterior clean and welcoming to guests, not pests.

Landscaping:

Many pests, including ants, crickets and cockroaches, can enter your hotel by way of vegetation, such as bushes and tree limbs, touching your building's exterior. The best way to prevent this type of pest entry is to trim back any vegetation close to the building, and where possible, lay a three-foot gravel strip between the building and vegetation. Also, regularly clean the parking lot and sidewalks outside your hotel to clear any debris that could attract pests inside your establishment in the first place.

Mulch:

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.