How to Be a Good Boss... Why You Should Care

By Sandy Heydt Director of Sales & Marketing, The Logan, Philadelphia's Hotel | May 19, 2010

Now think about the good bosses you have had. I hope you have had at least one in your career. Why were they good? Why was the experience working for them so invigorating and memorable? Wouldn't you like to create such an environment for anyone under your area of supervision?

It doesn't matter if you have large numbers of people reporting to you or if you are a manager in a small organization with just one administrative assistant - everyone who interacts with others in a supervisory role should focus on making the environment around them supportive and motivating. In the long run, there is no other way to reach your goals.

People are an organization's most valuable resource, more important than the computers they work on; more important than the buildings they work in; and ultimately more important than the clients they serve. Without them, you would not have a business and without happy and motivated staff, your business cannot grow and be the leader in your competitive set.

There are a few areas that I have found are non-negotiable in being a good boss and creating an environment of achievement.

Treat people with respect.

I am always amazed that so many people don't treat others "below" them in the pecking order with respect. Think about how you treat your clients or boss and then remember that there is no reason you shouldn't treat your direct reports in the same manner. People who work for you have to accomplish goals that determine whether or not you are successful. How about a simple please and thank you for starters?

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.