Digital Marketing Stats for Marketers Who Keep Ahead of the Game

By Hillary Bressler Fractional Digital CMO, PinchHit Partners | March 04, 2018

Stats are the lifeblood of good marketers.

The funny thing is that many marketers got into marketing because they thought they had a lack of solid math skills in school and thus went the route of the non-math related careers in school.  This is a bad joke as we come to find out that the marketer’s entire career revolves around math.  Budgets, column inch, pixels, impressions, conversions, percentages and the good old statistic.

Marketers have come to have a love hate relationship with math, except that of the statistic. The statistic drives us and gives us ideas.  Marketers love statistics.

There are many statistics out there that are completely useless to marketers whose main goal is to increase sales or drive recognition of a brand.  For example, global mobile ad spending is expected to reach 247.4 billion U.S. dollars by 2020.  This stat is interesting to marketers, but it does not help us drive traffic to businesses or our clients. Yes, it tells us that the mobile industry is not going away, and we keep an eye on it to watch for major shifts, but it doesn't fuel us.

I have compiled stats that fuel marketers and engage the thinking process.  Each one can spark an idea or help marketers convince key stakeholders to move budgets around to support this ever changing digital landscape.

If these stats are not a wake- up call, I don't know what is.

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.