Owners Beware: Hotels Face Increased Brand and Liability Risks for Human Trafficking
By William Shepherd Partner, Holland & Knight LLP | April 15, 2018
This article was co-authored by
In February of this year, Marriott's CEO, Arne Sorenson, took the courageous step of highlighting the human trafficking dangers that exist within the hotel industry. He referred to the story a Marriott employee who, when presented with the situation of two suspicious men in the company of a 12-year old boy, did not stand by idly. Instead, she reached out to her supervisor and together they alerted authorities.
As it turns out, the boy had been missing for three days. The hotel employee's quick thinking was the only thing that prevented an awful situation from becoming even worse.
Sorenson told this success story both to draw attention to the dangers of human trafficking and to also illustrate the steps that his company was undertaking to combat the issue. First and foremost, Marriott has developed a training program to educate all new associates on human trafficking. Secondly, the company has implemented anti-human trafficking policies, so that all employees know what the company protocol is for dealing with potential human trafficking.
Marriott's affirmative steps put it in line with the growing national and international trend toward requiring companies to weed out trafficking from both their own businesses and along their supply chains. This article traces that trend and points out how these various laws apply to the hotel industry.
The most recent legislative effort to hold businesses, including hotels, accountable for the actions of third-party traffickers is the Fight Online Sex Traffickers Act (FOSTA). The Senate passed FOSTA in March and it now awaits the President's signature. FOSTA would make it illegal to, either knowingly or with reckless disregard, support, assist, or facilitate sex trafficking. While FOSTA's primary focus is to target websites that permit sex ads, ultimately, its reckless disregard standard could apply to hotels that turn a blind eye to trafficking that occurs within their facilities. Consequently, if a hotel does not train or otherwise educate their employees on how to handle human trafficking, it might find itself liable under FOSTA.