When to (and Not to) Use a Hotel Recruiter

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | February 10, 2019

Finding talent for a property, hotel chain or travel tech company is expensive. From screener interviews, to the time team members need to spend interviewing candidates, to the lost costs of a role going unfilled, dollars and time add up as companies look to bring in new talent, a process that usually takes nearly a month an a half.

Many of these cost centers can be mitigated through a partnership with a recruiter. These individuals can largely eliminate the screening process for hotels and tech companies, shake loose passive candidates who might be better qualified for a role than someone who's on the market, and even help with little things like creating job descriptions that will accurately represent the role.

That's not to say every company should always be engaged with a recruiter for every hire. Below are a series of green and red flags companies should consider (green for 'hire a recruiter' and red for 'holding off') before enlisting the help of a hiring professional.

Green Flag: There is flexibility in the role

Oftentimes, when a role opens up, the responsibilities have changed from the job's original description. Perhaps this is because technology has evolved, or maybe it's because a standout employee took on more than was expected. It can also be because a company wants to add someone who fits the description, but thinks there is an opportunity to add elements to the role.

Regardless of the reason, finding the right fit for what is essentially a moving target can be incredibly difficult for in-house hiring managers, and this is where recruiters can shine. Generally speaking, recruiters have amassed a wide range of current and passive candidates that offer an extensive range of possible fits.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.