Coastal Chic Waterfront Retreat: Pelican Grand Beach Resort

By Heidi Dennis General Manager, Pelican Grand Beach Resort | May 12, 2019

Over the past 33 years, I have been privileged to work in just about every hotel department imaginable – in desirable locations all over the world. Everything from my most recent experiences here in the United States in Fort Lauderdale and Coral Springs to international experiences in Vietnam and the Pacific island of Saipan, each experience helped grow my knowledge of the industry and most importantly, fueled my passion.

As many in this industry can relate, with this passion comes great respect for what individualizes a hotel and its experience. Everything from the sights and sounds to the smells, tastes and of course the reactions people have when they visit, it all adds up to a complete sensory experience leaving the guest wanting more.

Situated on a picturesque stretch of paradise in Fort Lauderdale, Fl., the feeling was almost instantaneous when my path first crossed with Pelican Grand Beach Resort. I knew this place was special. I was working just down the road at another resort and was personally planning a "staycation" at Pelican Grand. The feeling I had upon arrival, and throughout our stay, was the same feeling that drives me daily to deliver exceptional experiences in my current role as General Manager.

Going on three years at Pelican Grand Beach Resort, each day on the job promises new adventure while others deliver a sense of calm, thanks to our beachfront backyard.

Perfectly perched at 2000 North Ocean Boulevard and rising regally from the sandy shores, we've made a name for Pelican Grand as being one of the only true beachfront, boutique resorts on Fort Lauderdale beach, without roads (busy A1A) and traffic between the rooms and water.

With our boutique personality and being located close enough for our guests to enjoy all South Florida has to offer, yet far enough away to quiet the sound, our location is one major piece of the puzzle in delivering an experience travelers are looking for.

Building upon our locale, Pelican Grand has adapted over the years to meet future demand and continued to expand our amenities to deliver inspired experiences. Enticing new guests, while also keeping those loyal repeat customers was highly important to us, and something we took very seriously. Throughout these changes, the hotel team, along with its management company, Noble House Hotels & Resorts and property owners, Jefast Hotels, LLC, collaborated to think through every last detail and determine what would make the greatest impact.

In 2015 the resort doubled our oceanfront meeting and event space to 10,000 sq. ft., offering an elegant waterfront option for groups. Proving to be the venue of choice in South Florida, the Atlantic Ballroom is just steps from the beach, with the Atlantic Terrace located directly above, providing a rooftop location with an outdoor setting. For those looking for space with a vast view of the Atlantic, we also offer the 11th floor Ocean View Ballroom with floor-to-ceiling glass windows, complete with a private rooftop terrace and gazebo.

In 2016, we introduced other enticing enrichments including the creation of an 11th floor 'Pure Suite' and 12th floor 'Sky Suite' penthouse, which are really the pinnacle of oceanfront suites in Fort Lauderdale. Aptly named for its location at the top of the resort, the 12th floor Sky Suite penthouse starts at $1,900/night, and this private paradise, boasts the very best views and the largest outdoor space on the water with a 1,100 sq. ft. balcony, rooftop shower, sunning?area, Microsilk Tub with Cromatherapy and Light Therapy.

Services were also expanded at the intimate, yet full-service luxury spa, PURE Spa. Based on the concept of overall well-being and the Swedish lifestyle, the spa offers the very latest technology in skin care with Hydra Therapy Equipment, giving spa-goers a results driven service generally found only in physicians' offices. Located on the 11th floor rooftop with breathtaking views of the ocean, the green and environmentally friendly PURE Spa offers the ideal rooftop retreat from an elite suite featuring three-indoor treatment rooms and two-outdoor spa cabanas. The nearly 3,000 sq. ft. spa also offers a relaxation room with hanging chairs, two oceanfront manicure and pedicure stations, locker rooms, in addition to an outdoor shower.

Most recently, we just completed a $7 million guestroom renovation in March 2019. The eight-month transformation honored our existing old Floridian charm while blending modernized concepts and boho-inspired elements to provide a quaint and tranquil vacation experience. This particular renovation was really exciting to see come to life as it was the natural next step to elevate the total guest experience.

The rooms are accessorized with coastal artwork and incorporate a variety of materials from frame prints and canvas to driftwood and nautical rope, each room also boasts spa-inspired fixtures, freestanding soaking tubs, walk-in showers and quartz countertops. Matching our oceanfront surroundings, the renovation design was hand-crated to represent Fort Lauderdale's coastline and deliver in-room luxuries up to par with the rest of the resort.

One of our most raved about experiences at Pelican Grand is OCEAN2000. This signature waterfront restaurant offers a "seafood centric" menu of contemporary American cuisine. With a new Executive Chef on board, we're in the process of revamping our menu while keeping a distinct emphasis on organic ingredients and regionally influenced fare, as we always have. Our imaginative offerings pay homage to the local area, creating a fine combination of craft mixology, good times and superior cuisine.

Being an ideal choice for breakfast, lunch, dinner and sundowner cocktails, OCEAN2000 is also known for our renowned Sunday brunch that includes an unlimited Bloody Mary Bar along with Mimosa's and a variety of do-it-yourself stations. For those who prefer to eat outdoors, OCEAN2000 provides the option for "Toes-in-the-Sand" dining al fresco by day, under a starlit sky or on the expansive oceanfront verandah - lined with classic rocking chairs for quiet relaxation.

Between our location, expansive pool, the area's only lazy river, exceptional staff, relaxing PURE Spa, palate-pleasing offerings at OCEAN2000 and our newly renovated guest rooms, Pelican Grand Beach Resort has made its mark on Fort Lauderdale.