July FOCUS: Hotel Spa

July, 2021

Hotel Spa: Immense Transformation

There is no doubt that the Hotel Spa industry is undergoing an immense transformation as a result of the pandemic. New cleanliness standards for facilities, new safety standards for employees, and new ways of interacting with guests are now the New Normal, and will be for the foreseeable future. Given that some former patrons might be reluctant to return due to safety concerns, some spas are offering contactless experiences that utilize high-tech technologies to address wellness concerns like sleep, stress, pain, and immunity. Other spas are expanding their services to include life coaches, osteopaths, psychologists, and nutrition counselors in an effort to help their guests achieve a balanced lifestyle. Some spas are tapping into traditional Asian rituals to create programs such as sound healing, chakra balancing, and intuitive energy reading. Other programs emphasize re-connecting with Nature and have developed outdoor treatments such as Star Bathing, Feet in the Creek, and Treehouse meditations. The July issue of the Hotel Business Review will document what some hotel spas are doing to promote and manage their operations so guests can safely return for their health, wellness and beauty treatments.

This month's feature articles...

Ilana Alberico

The "one-size-fits-all" spa model no longer serves guests and spa therapists post-pandemic. As self-care and paths to well-being have become paramount, today's spa guests are demanding customized treatments that address their specific needs. At the same time, staffing has become the spa industry's number one challenge. READ MORE

Mariana Palmeiro

The rapid growth of the wellness tourism sector sees no sign of slowing down, with modern life and the pandemic making wellbeing even more central in consumer decision making. Co-Founder and Head Wellness Consultant at Well Culture and visiting lecturer at Glion Institute of Higher Education and Les Roches, Mariana Palmeiro, discusses how hotels can seize this wellness opportunity to increase revenue and deliver an aligned experience for their guests. READ MORE

Philia Tounta

Wellness tourism is the fastest growing segment within the global tourism market. Failure to invest in wellness now could be an expensive mistake. Once the pandemic is gone, many of us will realize that it's less about uncontrollable consuming and more about pampering ourselves, and that wellness will be a dynamic parameter in how we guide our lives. READ MORE

Robert  O'Halloran

Spas have been present at hotels in various forms for many years. Wellness programs on the other hand are still a work in progress and the definitions of wellness are numerous. The differences in definitions appear to be a matter of context and concept but are part of a broader wellness tourism umbrella. This discussion will focus on spas and wellness programs in hotels and share some marketing and management best practices. READ MORE

Herbert Laubichler-Pichler

How can hoteliers authentically promote health and well-being initiatives unless we ourselves are mindful of, and taking full responsibility for, our own health and wellbeing? Despite the challenges stemming from COVID-19 including temporary hotel closures, a silver lining would have to be, in addition to resilience, a heightened focus on just how precious our health and wellbeing are. READ MORE

Lynne McNees

Long before the COVID-19 pandemic, the spa industry struggled against a significant talent shortage, which has only grown more pronounced over the last year. In this article, International SPA Association President Lynne McNees examines the spa industry's workforce-related challenges, shares ways those issues can be addressed and explains what resorts and hotels stand to gain from confronting this talent challenge. READ MORE

Mary Tabacchi

The market is ready for a recovery of both the hotel and spa industry and the consumers' needs. Mental and physical health are strongly intertwined in both the spa and the hotel? Spas can no- longer be viewed as just pampering. A large part of wellness/well-being at this point is healing and recovery for the hotel, hotel spa, employees, and guests. READ MORE

David  Stoup

As the industry heads toward recovery, hotel spas are in a unique position to capture increasing demand as people look to focus on wellness after a stress-filled year. Here are a few ways hotel spas can capitalize on the growing health and wellness market, which is valued at $4.5 trillion on a global basis. READ MORE

Tammy Pahel

In the midst of the pandemic, Carillon Miami Wellness Resort debuted new touchless wellness services. Developed with top wellness entrepreneurs from around the world, the new menu features wellness-enhancing treatments, each of which addresses a range of issues such as sleep health, anxiety, muscle recovery, weight loss, respiratory health, and spiritual wellness. READ MORE

Kurt A. Broadhag

Gyms have long been categorized as a "higher risk" public space now even more so in response to the Covid outbreak. In this article, Kurt Broadhag, a fitness professional with over 25 years of experience in gym design gives a thorough outline of what policies you can adopt within the hotel fitness center to regain guest trust and create a safe workout environment free of worry. READ MORE

Francisco Levine

Francisco Levine, Chief Business Officer at Bryte spotlights three key technology trends hoteliers will see emerging in the industry. Learn more about how AI technology is revolutionizing the hospitality industry from the guest relations standpoint, and the opportunity it holds for hoteliers to develop stronger connections with their guests, streamline operations, and provide an unmatched and otherwise unachievable level of personalization. READ MORE

Coming up in November 2021...

Architecture & Design: Wellness is Key

Like every other facet of hotel operations, architecture and design firms are adapting their work to ensure the safety and well-being of both guests and staff. New ways to bring Wellness into hotel spaces are being explored and these solutions are taking on many forms. Hotel designs are incorporating more open floor plans, open air spaces, high ceilings, outdoor areas and operable walls into their spaces. Guests no longer want to be packed into tight areas. More "biophilic" elements are also being incorporated, offering guests the sense of being outdoors. Another trend is the reimagining of guest rooms to support remote work capabilities. Some hotels are converting empty guest rooms into office spaces, complete with effective lighting and suitable backgrounds for video conferencing. Dedicated Zoom Rooms are also becoming increasingly popular. The main goal is to provide guests with a positive experience in a space that feels safe and comfortable. These are some of the architecture and design subjects that will be covered in the November issue of the Hotel Business Review.