The "one-size-fits-all" spa model no longer serves guests and spa therapists post-pandemic. As self-care and paths to well-being have become paramount, today's spa guests are demanding customized treatments that address their specific needs. At the same time, staffing has become the spa industry's number one challenge. READ MORE
HOTEL BUSINESS REVIEW
August FOCUS: Food & Beverage
Food & Beverage: Necessity Breeds Invention
Hotel restaurants were not immune to the devastation that Covid caused in the food & beverage industry last year. In order to survive, many operations expanded their services to include packaged food sales, prepared meals to go, mini pop-up grocery stores, meal kits, takeout, and delivery to make up for lost revenues. These hybrid operations have become increasingly popular in hotels because they maximize limited F&B space and also attract local business. In those restaurants where customers are willing to dine in, there is a greater emphasis on safety protocols. Tables and chairs are spaced far enough apart to provide a sense of safety and comfort between parties. There are also stricter cleaning and disinfecting practices occurring in between dining encounters. In addition, there is a greater emphasis on outdoor dining with its offer of fresh air. The August issue of the Hotel Business Review will report on what some leading hotels are doing to manage their F&B operations in the wake of the pandemic.
This month's feature articles...
The rapid growth of the wellness tourism sector sees no sign of slowing down, with modern life and the pandemic making wellbeing even more central in consumer decision making. Co-Founder and Head Wellness Consultant at Well Culture and visiting lecturer at Glion Institute of Higher Education and Les Roches, Mariana Palmeiro, discusses how hotels can seize this wellness opportunity to increase revenue and deliver an aligned experience for their guests. READ MORE
Wellness tourism is the fastest growing segment within the global tourism market. Failure to invest in wellness now could be an expensive mistake. Once the pandemic is gone, many of us will realize that it's less about uncontrollable consuming and more about pampering ourselves, and that wellness will be a dynamic parameter in how we guide our lives. READ MORE
Spas have been present at hotels in various forms for many years. Wellness programs on the other hand are still a work in progress and the definitions of wellness are numerous. The differences in definitions appear to be a matter of context and concept but are part of a broader wellness tourism umbrella. This discussion will focus on spas and wellness programs in hotels and share some marketing and management best practices. READ MORE
How can hoteliers authentically promote health and well-being initiatives unless we ourselves are mindful of, and taking full responsibility for, our own health and wellbeing? Despite the challenges stemming from COVID-19 including temporary hotel closures, a silver lining would have to be, in addition to resilience, a heightened focus on just how precious our health and wellbeing are. READ MORE
Long before the COVID-19 pandemic, the spa industry struggled against a significant talent shortage, which has only grown more pronounced over the last year. In this article, International SPA Association President Lynne McNees examines the spa industry's workforce-related challenges, shares ways those issues can be addressed and explains what resorts and hotels stand to gain from confronting this talent challenge. READ MORE
The market is ready for a recovery of both the hotel and spa industry and the consumers' needs. Mental and physical health are strongly intertwined in both the spa and the hotel? Spas can no- longer be viewed as just pampering. A large part of wellness/well-being at this point is healing and recovery for the hotel, hotel spa, employees, and guests. READ MORE
As the industry heads toward recovery, hotel spas are in a unique position to capture increasing demand as people look to focus on wellness after a stress-filled year. Here are a few ways hotel spas can capitalize on the growing health and wellness market, which is valued at $4.5 trillion on a global basis. READ MORE
In the midst of the pandemic, Carillon Miami Wellness Resort debuted new touchless wellness services. Developed with top wellness entrepreneurs from around the world, the new menu features wellness-enhancing treatments, each of which addresses a range of issues such as sleep health, anxiety, muscle recovery, weight loss, respiratory health, and spiritual wellness. READ MORE
Gyms have long been categorized as a "higher risk" public space now even more so in response to the Covid outbreak. In this article, Kurt Broadhag, a fitness professional with over 25 years of experience in gym design gives a thorough outline of what policies you can adopt within the hotel fitness center to regain guest trust and create a safe workout environment free of worry. READ MORE
Francisco Levine, Chief Business Officer at Bryte spotlights three key technology trends hoteliers will see emerging in the industry. Learn more about how AI technology is revolutionizing the hospitality industry from the guest relations standpoint, and the opportunity it holds for hoteliers to develop stronger connections with their guests, streamline operations, and provide an unmatched and otherwise unachievable level of personalization. READ MORE
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Hotel Spa: Immense Transformation
Sales & Marketing: Playing the Long Game
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Guest Service: Health and Safety First