Determining Your Hotel's Energy Efficiency Needs

Should You Choose an Energy Audit or Retro-Commissioning?

By Jerry Schmits Director, KLH Energy Solutions | May 18, 2014

Hotels operate on a stringent 24/7 operational model. They offer both high-quality accommodations and numerous amenities, including on-site offices, world-class fitness centers, spas, heated swimming pools, 24-hour restaurants, and more. These perks add to guest comforts but also increase total energy cost.

In fact, the average hotel spends $2,196 per available room each year on energy, according to 2007 Energy Star data. That equates to 6 percent of total hotel operating costs. What's worse, hotels face unpredictable energy demands compared to other buildings, with energy usage fluctuating based on occupancy levels and whether guests are focused on business or pleasure.

While hotel energy consumption can seem staggering, the plethora of services and amenities offer numerous opportunities for energy savings. The challenge for hotel owners is deciding the optimal route to energy reduction.

Two methods top the list: energy audits and retro-commissioning. In order to choose the best course of action for a specific hotel property, owners must assess the two methods and identify which solution would have the greatest impact on their building.

The two processes tackle energy usage from different angles, so here's a guide to what each entails and how it can improve hotel operations.

Energy Audits

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.