A Fresh Approach to Retaining Millennials

By Sherri Merbach Managing Director, C-Suite Analytics | March 04, 2018

High millennial employee turnover saps us of the talent they bring and the training we’ve given them. So how can we reduce turnover to leverage their skills and improve our own productivity? Let’s start with some facts:

- Millennials today are 13 to 35 years old, and will comprise more than 1 of 3 adult Americans by 2020 and 75 percent of our workforce by 2025

- Millennials change jobs and companies 7 times by age 28, and 10 to 14 times by age 38

- The average time a millennial spends in one job with one company is just 2 years

Distracting Data 

High millennial employee turnover saps us of the talent they bring and the training we've given them. So how can we reduce turnover to leverage their skills and improve our own productivity? Let's start with some facts: - Millennials today are 13 to 35 years old, and will comprise more than 1 of 3 adult Americans by 2020 and 75 percent of our workforce by - Millennials change jobs and companies 7 times by age 28, and 10 to 14 times by age 38 - The average time a millennial spends in one job with one company is just 2 years .

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Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.