February FOCUS

Social Media: Communicating Safety Practices

February 2021

By all accounts, hotels can expect to welcome back more guests in 2021. But it is necessary to have a strategic communications plan in place - including an effective social media strategy - that will rebuild brand awareness, promote guest engagement, and maximize recovery efforts. And for the foreseeable future, hotels will also be compelled to use their social media channels to communicate the actions they are taking to protect the safety of their guests. In that regard,  accuracy and transparency are paramount. Hoteliers must be certain that what they are posting about cleanliness, contactless service, cancelation policies, etc. are accurate and true, and consistently communicated across all social media channels. To that end, some hotels are featuring employees in videos of their behind-the-scenes, day-to-day activities, demonstrating the safety measures they are practicing. The February Hotel Business Review will document what some hotels are doing to integrate safety concerns in their social media strategies.


Run Date:   01/31/2021 - 02/27/2021
Editorial Deadline:   Wednesday, January 06, 2021
Advertising Deadline:   Wednesday, January 13, 2021
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Coming up in July 2021...

Hotel Spa: Immense Transformation

There is no doubt that the Hotel Spa industry is undergoing an immense transformation as a result of the pandemic. New cleanliness standards for facilities, new safety standards for employees, and new ways of interacting with guests are now the New Normal, and will be for the foreseeable future. Given that some former patrons might be reluctant to return due to safety concerns, some spas are offering contactless experiences that utilize high-tech technologies to address wellness concerns like sleep, stress, pain, and immunity. Other spas are expanding their services to include life coaches, osteopaths, psychologists, and nutrition counselors in an effort to help their guests achieve a balanced lifestyle. Some spas are tapping into traditional Asian rituals to create programs such as sound healing, chakra balancing, and intuitive energy reading. Other programs emphasize re-connecting with Nature and have developed outdoor treatments such as Star Bathing, Feet in the Creek, and Treehouse meditations. The July issue of the Hotel Business Review will document what some hotel spas are doing to promote and manage their operations so guests can safely return for their health, wellness and beauty treatments.