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JANUARYMobile Technology: The Future is Now

Thursday January 10, 2019
Mattias Berglund

Opportunities for Rich Communication Services in the Hoteliers World

The messaging inbox of a mobile device is truly unique and it should be considered a privilege for an enterprise to be granted access to this sacred place. Moreover, the mobile phone and therefore the messaging inbox has a market penetration of close to 100% in the United States. End users read, or at least 94% of them, will read what is sent to their messaging inbox. That is extremely powerful and no other technology or marketing channel can even get close to these numbers. Furthermore, Rich Communication Services or RCS is an evolution path and a merger of mobile communication channels such as SMS and MMS.
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TRENDING THIS WEEK
Lily Mockerman

Maximizing Hotel Space for More Profit

One of the most overlooked opportunities for hoteliers today is maximizing all hotel space for more profitability. Hoteliers know that empty rooms generate no revenue but finding a purpose for every space requires creative thinking, a comprehensive plan to execute ideas seamlessly and an understanding of the challenges that may arise. In this article, revenue management expert Lily Mockerman delivers original solutions for hoteliers looking to maximize hotel space and, in turn, maximize profitability.

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DAILY HEADLINES - Thursday Jan 10, 2019
Business & Finance
The Plasencia Group Arranges Sale of Doubletree Hotel Denver-Westminster
Hotel Openings & Acquisitions
Atlantic Beach Hospitality Announces New Brand Flag – Wyndham Newport Hotel
New Products & Services
New Premium Promotional Product for 2019 Smartphone Coasters from newPCgadgets
Expansions & Renovations
Hangzhou Hua Pu Industrial Reopens Grand Hyatt Hangzhou Following Renovation and Transition From Hyatt Regency Hangzhou
Hotel Openings & Acquisitions
Midwest Lodging Group Opens TownePlace Suites by Marriott in Jackson, Michigan
Appointments & Promotions
Konstantine Drosos Named General Manager of Hilton Chicago O’Hare Airport
Hotel Openings & Acquisitions
Owned and Managed by DKN Hotels, Residence Inn by Marriott Opens in Rancho Cucamonga, California
Hotel Openings & Acquisitions
Schwartz Family Company Acquires Queensland’s Hilton Surfers Paradise for $70 Million From Ja Feng
Business & Finance
Freepoint Hotel West Cambridge Joins Tapestry Collection by Hilton
Appointments & Promotions
Spire Hospitality Appoints David Altshuler, CPA as Vice President of Accounting
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Hotel Newswire Top Pick

 

Dress Code and Personal Appearance Policies: Best Practices for Hoteliers

Hotels go to great lengths to present a carefully crafted image to their guests and, hotel employees play an integral role in making a mere marketing strategy become a revenue generating reality. One way to ensure that employees effectively communicate the hotel's desired image can be accomplished by a written dress code and personal appearance policy. This policy can be as detailed as management desires. Regardless, to avoid liability, hotels need to be aware of both state and federal laws that govern gender, gender identity, gender expression and religious expression, in the workplace and how those laws interact with their dress code policy.
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More from our online Library Archives...
Robert Rauch

What is the Device of Choice for Looking, Booking and Staying?

Today's primary travel market is no longer Matures or Baby Boomers. It is Millennials. How can we keep up with this changing landscape of mobile technology, younger travelers and today's booking patterns? We must use comprehensive personalized content, a loyalty plan that includes customer relationship management (CRM) and optimize our marketing spend by building a community of travelers. We as hoteliers need to think like a customer. And today's customer is increasingly likely to use a mobile phone to do everything. Assuming we all have web sites that are optimized for mobile, do we have a compelling story?
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Adam Gillespie

Smart Technologies: Affordable Capital Expenditures That Drive Revenue

Hotel technology is constantly trying to catch up and accommodate guests' interests compared to what they use at home. Each year, hotel properties are faced with evaluating and upgrading to the latest and greatest technologies to accommodate their guests, but at what cost? In an increasingly complex world, businesses need to adapt with shifting trends and technologies. The hotel industry's landscape has responded with corporate solutions that allow for minimal capital expenditures. Previous models required capital budgeting techniques to adjust to a larger margin when it comes to acquiring critical technologies.
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Bill Cune

How Fiber Can Help Hoteliers Close the "Mobile White Space" Gap

Property managers are adding mobile check-ins, smartphone room keys, and mobile concierge services but do not necessarily have the infrastructure to support all of these new services. What considerations do hotel owners need to make to support this "mobile white space" in the hotel IT ecosystem? With the right solutions in place, hotel owners and managers can fill a significant gap in service-the gap that occurs as property owners shift to digital interactions and smartphone applications to help control guest experiences. This gap has become known in the hotel industry as the "mobile white space."
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February 2019:
Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.


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