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Personalization & Relationship Building is Business-Critical for Hotels
By Mia Schipani, Principal & Chief Communicator, Schipani PR
Personalization and "people relations" have become a priority for businesses and especially hotels to succeed today. As always, relationship-building has been the key to sales and marketing successes across all industries. Businesses that proactively invest in their relationships with a human-touch, reap the best return on their investments, says Mia Schipani, President of Schipani PR, a boutique public relations agency specializing in hospitality.
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TRENDING THIS WEEK |
Hilton's Success in the Dynamic all Suites Segment a Product of Working Closely With Owners
By Dianna Vaughan, Global Head & Senior Vice President, All Suites Brands by Hilton
This year, the All Suites brands by Hilton, comprised of Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, opened their 1,000th property, reaching a major milestone in the brands' explosive growth. Global Head and Senior Vice President of the All Suites Brands by Hilton Dianna Vaughan lends her insight on how the brands work closely with their owners to drive strong demand for the brand, leading to industry-leading growth in the U.S., Canada, Caribbean and Latin America.
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DAILY HEADLINES - Thursday Feb 21, 2019 |
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More from our online Library Archives... |
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Finding and Engaging Target Guests on Social Media
By Tim Sullivan, Chief Sales and Marketing Officer, Cendyn
Social media has been ingrained into the fabric of our lives. For travelers, it has become an integral part of the guest journey during their research and decision-making as they book hotels. A typical consumer, when making a purchasing decision about booking travel, will have hundreds of touchpoints across multiple websites and social media platforms. Prospective guests use a hotel's video and imagery to get a deeper sense of what it would be like to experience a location, and they use the interpersonal aspect of social media to get feedback from others who've been there.
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Use Blogging to Position Your Hotel as a Travel Resource
By Gini Dietrich, Founder & CEO, Arment Dietrich Inc.
The proliferation of travel discount websites has many hotels scrambling in a race to the bottom. So how do you attract travelers (and ideally repeat travelers) who aren't simply looking for the cheapest bed for the night? Becoming an expert resource on your city and sharing it through a branded blog is a great way to stand out from the competition. By creating and regularly publishing to a blog that celebrates what makes your city unique, you can elevate your hotel from only ranking in Google search for those looking at hotels in a specific price range to being a top destination for anyone looking to learn more about your destination.
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The Business Impact of Social Media
By Beth Benjamin, Senior Director of CX Strategy Research Group, Medallia
As the use of social media becomes more pervasive, its impact on businesses becomes more significant. Digital conversations about your hotel are taking place all the time, and if you're not engaging in that dialogue, it's a huge missed opportunity to strengthen your relationship with consumers. By taking advantage of social media interactions, you learn more about your customers and their experiences with your company. Furthermore, you can leverage that information to enhance your operations, create new sources of value for your guests, and influence perceptions about your brand in the global marketplace—ultimately increasing your bottom line.
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May 2019: |
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Eco-Friendly Practices: Corporate Social Responsibility |
The hotel industry has
undertaken a long-term effort to build more responsible and socially conscious
businesses. What began with small efforts to reduce waste - such as paperless
checkouts and refillable soap dispensers - has evolved into an international
movement toward implementing sustainable development practices. In addition to
establishing themselves as good corporate citizens, adopting eco-friendly
practices is sound business for hotels. According to a recent report from
Deloitte, 95% of business travelers believe the hotel industry should be
undertaking “green” initiatives, and Millennials are twice as likely to support
brands with strong management of environmental and social issues. Given these
conclusions, hotels are continuing to innovate in the areas of environmental
sustainability. For example, one leading hotel chain has designed special
elevators that collect kinetic energy from the moving lift and in the process,
they have reduced their energy consumption by 50% over conventional elevators. Also, they
installed an advanced air conditioning system which employs a magnetic
mechanical system that makes them more energy efficient. Other hotels are
installing Intelligent Building Systems which monitor and control temperatures
in rooms, common areas and swimming pools, as well as ventilation and cold
water systems. Some hotels are installing Electric Vehicle charging stations,
planting rooftop gardens, implementing stringent recycling programs, and
insisting on the use of biodegradable materials. Another trend is the creation
of Green Teams within a hotel's operation that are tasked to implement
earth-friendly practices and manage budgets for green projects. Some hotels
have even gone so far as to curtail or eliminate room service, believing that
keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the
Hotel Business Review will document what some hotels are doing to integrate
sustainable practices into their operations and how they are benefiting from
them.
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