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HOTEL BUSINESS REVIEW
Best Practices in Hotel Management & Operations
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The Danger of Replacing Safety Policies with Pandemic Protocols
By Janet Wright, Director of Risk Management, Ryan Specialty Group
New pandemic cleaning and social distancing protocols are keeping hoteliers on their toes as they work to ensure that their employees, visitors and guests can enjoy a clean and safe experience. Unfortunately, this focus on COVID-19 cleanliness has led many to place less emphasis on basic safety protocols, such as those for slips, trips and falls and accident reporting.
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MARCH FOCUS
Hotel Human Resources: Pending Labor Shortage
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DAILY HEADLINES - Monday Mar 1, 2021
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ARCHIVES
More from our online Library Archives...
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Has Social Media Become The New And Improved Version Of Word Of Mouth?
By Michael Kessler, Chief Executive Officer, ReviewPro
People have always shared their experiences with one another, but in the last decade, the method of communication has completely transformed. Technology is developing fast, and hotels have to keep up to protect their reputation on social media and OTAs. Luckily, hoteliers have access to the right tools and processes that allow them to not only maintain control but thrive in this competitive environment. From responding to reviews to selecting the right online influencer, there are many things a hotelier can do right now to harness the power of social media.
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How Hotels Can Use Social Media to Mitigate Crises
By Janelle Schwartz, VP of Sales, Marketing & Revenue Management, M&R Hotel Management
Hoteliers must be plugged into social media 24/7 to know what's happening and be ready to provide meaningful and helpful posts when there's a crisis. Just as anyone with a social media account can post bad news, the same technology can enable organizations to defend themselves and share information that may help mitigate a crisis. Comprehensive social listening can help organizations gain insights about issues before they escalate into a crisis, provide advance warning that a crisis is brewing, help identify problem issues and provide enough information to develop a strategy to address them.
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