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HOTEL BUSINESS REVIEW
Best Practices in Hotel Management & Operations
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How Hoteliers Can Leverage Online Reviews and Guest Feedback
By Chris Campbell, CEO, ReviewTrackers
As the travel industry gets ready for post-COVID economic recovery to come into focus, natural language processing technology - deployed to analyze online reviews and guest feedback - provides a data-driven solution to help hotels improve hygiene standards, ensure impactful staff training, and successfully personalize the guest experience. These, in turn, can help operators craft safe, post-pandemic experiences that match the expectations of business and leisure travelers alike.
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JUNE FOCUS
Sales & Marketing: Playing the Long Game
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How Loyalty And CRM Can Help Hotel Brands Increase Sales
By Christopher Hartley, CEO, Global Hotel Alliance
As travel loyalty programs mark their 40th anniversary, are they still viable? Loyalty proved profitable even during the pandemic, and it is now more important than ever for hotels to preserve their guest relationship versus letting the online travel agencies become an intermediary. Owning the customer journey is still one of the most effective marketing tools for hotels to utilize.
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DAILY HEADLINES - Thursday Jun 24, 2021
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ARCHIVES
More from our online Library Archives...
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Creating A Memorable Guest Experience in The Lobby
By Bobby Martyna, President & CEO, Tradavo
Hotel brand designers, developers and owner/operators focus attention on the guest experience throughout the hotel – everything is directed toward creating a delightful and memorable guest experience. One often overlooked area is the lobby food experience – whether at the bar, fast casual restaurant or retail store. With the increasing focus on social and communal aspects and occasions of the guest stay, food is becoming a center point. When the lobby includes food merchandising and is thoughtfully integrated into the hotel and lobby experience it becomes is a surprisingly meaningful contributor to memorable guest stays and return visits.
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10 Free Digital Marketing Tools Hotels Can Use Right Now
By Stephanie Smith, Founder & CEO, Cogwheel Marketing
Along with many other budgets, marketing budgets for 2020 have been drastically cut to make up for a lack of revenue due to COVID-19 and travel restrictions. If you find yourself struggling to research marketing trends and evaluating your website performance, there are a lot of useful and free digital marketing tools available. In this article, Stephanie Smith from Cogwheel Marketing outlines TEN marketing resources that hotels can start using right now and will not cost a dime. These free marketing tools analyze your website performance, provide trend data and ways to analyze what the competition is doing.
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