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Wednesday February 8, 2023
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HOTEL BUSINESS REVIEW
FEBRUARY FOCUS: Social Media
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Social Media: a New Way of Marketing & Selling Hospitality
By Cessie Cerrato, Founder, Cessie C. Communications
Social media has grown into a multibillion-dollar industry - one that has changed the way hotels reach new audiences and engage their guests. As the landscape has evolved over the years, so has the way that hotels use social media to market and sell their businesses. From utilizing each platform for its strengths to tailoring their content strategies, hospitality professionals have quickly become adept at using social media to leave their mark on consumers.
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DAILY HEADLINES - Wednesday Feb 8, 2023
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ARCHIVES
More from our online Library Archives...
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Influencer Marketing Under the Spotlight
By Lance Concannon, EMEA Marketing Director, Meltwater Social
Over the past decade the unstoppable rise of social media has impacted almost every industry in some way, but the hospitality business has been especially affected. Online customer reviews, real-time feedback through social channels, and the rise of travel-influencers are just a few of the side effects from social media that have had a profound effect on hospitality. But social never stands still and, for marketers in all industries, a process of constant evolution and learning is necessary in order to stay in ahead of the game and take full advantage of the opportunities presented by the channel.
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"Influencers" Freeloaders or Hotel Ambassadors?
By Lanny Grossman, President, EM50 Communications
As we look ahead to 2021, Influencer marketing will solidify its position as a key strategy for brands, especially in travel. The challenge will be, as always, to decipher who is an effective amplifier of your message and who is a freeloader with an Instagram account. Maximize your connection to guests through the use of social media and influencers.
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