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Thursday November 28, 2024
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Trustonomics: the Currency of Success in the Hospitality Tech Industry
By Jennifer Nagy, President, JLNPR Inc.
In today's highly competitive hospitality market, trust is one of the most important factors in ensuring a company's profitability over the long term, as it helps bridge the gap between intent and action, transforming lookers into confident buyers. This article will show hospitality companies how to build trust and credibility with potential customers to shorten the sales cycle and maximize revenue.
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DAILY HEADLINES - Thursday Nov 28, 2024
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ARCHIVES
More from our online Library Archives...
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The Extraordinary Value of Adding "Peace of Mind" to the Guest Experience
By David Gross, General Manager, Lanier Islands
Seasoned hospitality industry veteran, David Gross of Georgia's Lanier Islands, traces history's impact on the hotel trade and several of the resulting measures taken to restore a sense of peace of mind to guests. From visual cues to impactful initiatives, making guests feel secure not only enhances their experience, but also requires the industry to continually innovate on their behalf.
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It's Time for Hoteliers to Embrace Their Roles as Content Marketers
By Chris McAndrews, Vice President of Marketing - Hospitality Cloud, Cvent
As pandemic restrictions ease and demand for hotels increases, hoteliers are finding themselves in the unique position of having to take on the role of content creators. In order to stand out and succeed as content marketers, hoteliers must learn how to highlight their differentiators and stay visible to planners.
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