Commonwealth Hotels Promotes Molly Fruin to Director of Sales for the Cincinnati Riverfront, Best Western Plus, Covington, Kentucky

USA, Covington, Kentucky. December 06, 2018

Commonwealth Hotels LLC announces the promotion of Molly Fruin to the position of Director of Sales for the The Cincinnati Riverfront, Best Western Plus. The Cincinnati Riverfront, Best Western Plus, boasts 127 newly renovated contemporary rooms with 20 premium two rooms suites. The Hotel is owned by Corporex and managed by Covington, Kentucky, based Commonwealth Hotels LLC.

As Director of Sales, Molly will direct all sales and marketing activities at the Cincinnati Riverfront, Best Western Plus. "Molly comes most recently from the Courtyard and Residence Inn Cincinnati Airport properties where she successfully led the sales operations for both hotels," said Brian Fry, President of Commonwealth Hotels. 

Molly first joined Commonwealth Hotels as a Task Force Sales Manager in Portland, Maine, and in Gulfport, Mississippi, after managing sales efforts at the NKU Mets Center and holding various sales positions at Winegardner and Hammons. Molly is a seasoned and dedicated hospitality professional and a graduate of Southern Illinois University at Carbondale.

The Best Western Plus brand is a revitalized new hotel experience that's vibrant, affordable and guest focused. The hotel features complimentary full hot breakfast buffet, complimentary parking, complimentary WiFi, and a complimentary evening reception Monday - Thursday evenings with Cincinnati craft beers and local food favorites. Its energetic presence is welcomed into the Covington, Kentucky, and Cincinnati riverfront area. Close to everything and second to none.

Molly joins General Manager, Beth Wuestefeld, Kentucky's 2017 Hotelier of the Year, at the Cincinnati Riverfront, Best Western Plus, located at 200 Crescent Avenue in Covington, Kentucky. 

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.