General Manager Marchuan Mosley Welcomes Guests to New 123-Suite SpringHill Suites by Marriott in Exton, Pennsylvania

USA, Exton, Pennsylvania. January 09, 2019

Marriott International announced today that the SpringHill Suites by Marriott is now open in Exton, Pennsylvania. The 123-suite hotel will operate as a Marriott franchise, owned by Hankin Group, Inc. and managed by SEPA Associates, a Philadelphia-based, third party operating affiliate of GF Management.

Located across the street from the Eagleview Corporate Center, the SpringHill Suites Philadelphia West Chester/Exton offers guests convenient access to Marsh Creek State Park, Longwood Gardens, West Chester University, downtown Philadelphia and Lancaster, Pennsylvania.

Ideal for business and leisure travelers alike, the new hotel offers a little extra space with suites larger than a typical hotel room. Separate living, working and sleeping spaces provide guests with flexibility and functionality. 

From the guest rooms to the lobby every aspect of design, from furniture and lighting, to colors and fabrics; has been carefully selected to offer calm and refreshing spaces to allow guests to relax and recharge. Featuring a brand new design that adds depth and sophistication to the decor, the hotel's lobby is a great venue for conducting casual meetings or simply to socialize with SpringHill Suites' enhanced evening experience.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.