Hangzhou Hua Pu Industrial Reopens Grand Hyatt Hangzhou Following Renovation and Transition From Hyatt Regency Hangzhou

USA, Chicago, Illinois. January 10, 2019

Hyatt Hotels Corporation (NYSE: H) announced today the opening of Grand Hyatt Hangzhou, formerly Hyatt Regency Hangzhou, marking the first Grand Hyatt hotel in Zhejiang province and the 15th in China. Following an extensive 18-month redesign, the stylish 388-room hotel features luxury accommodations inspired by the best that Hangzhou has to offer.

“We are extremely grateful to Chairlady Lin and her team for their tireless work over the past years, to bring the world-famous Grand Hyatt brand to Zhejiang Province for the very first time,” said Stephen Ho, president, Greater China, global operations for Hyatt. “Thanks to their efforts, guests from across China and the world can now enjoy truly extraordinary moments for which the Grand Hyatt brand is known, while indulging themselves in the tranquil beauty of the West Lake, at a magnificent residence that is set to become a regional icon.”

West Lake—a UNESCO World Heritage site—is Hangzhou's most iconic attraction, having influenced countless poets and painters since the second century. Grand Hyatt Hangzhou enjoys a premier location on the east shore of West Lake within walking distance of Hubin district, the city's main business, shopping, and entertainment hub.

“Over the past decade, the hotel has been recognized as the preferred hotel to host major events, heads of state, and high-profile visitors to Hangzhou,” said Ms. Dior Lin, chairlady of the hotel's owning company, Hangzhou Hua Pu Industrial Co., Ltd. “As we commence our journey as Grand Hyatt Hangzhou, with its contemporary, vibrant and fashionable approach, we are confident this stunning hotel will be an iconic hotel in Hangzhou.”

Grand Hyatt Hangzhou features 388 rooms and suites, ranging in size from 366-2,500 square feet (34-240 square meters). Designed to amplify the breathtaking lake view, the rooms feature an indulgent, comforting mix of textures in the wallcoverings and soft furnishings with subtle Chinese design elements appearing in the desk chair and wall art.

Grand Hyatt Hangzhou's seven exceptional dining venues provide a culinary experience like no other, highlighted by creative menus featuring a variety of both global and local cuisines. Led by Executive Chef, Vincenzo Carbone, the culinary team strives to source the freshest ingredients—local and organic wherever possible—to create authentic dishes and an unforgettable dining experience.

With 35,520 square feet of lavish event space, outfitted with the latest audiovisual equipment and facilities, Grand Hyatt Hangzhou is confident that its conference and banqueting facilities now rank among the most sophisticated in the Zhejiang capital.

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.