Woodbine Legacy Investments Completes $20 Million Renovation of W Atlanta-Buckhead Led by General Manager Robert Woolridge

USA, Atlanta, Georgia. February 07, 2019

Woodbine Legacy Investments (WLI) has completed a $20 million renovation on W Atlanta-Buckhead, a 12-story, 291-room full-service luxury hotel in Atlanta's affluent Buckhead neighborhood. Launched in May 2018, the renovation was completed just before the city will host the 2019 Super Bowl LIII.

“This renovation was definitely more than a makeover—it reinstates the hip, edgy and inspiring experience guests expect from the W brand, especially with Buckhead as the backdrop,” said Dupree Scovell, managing partner and chief investment officer for Woodbine. “The overhaul restored this destination's shine, ensuring it will remain a hotspot for locals and visitors for years to come.”

W Atlanta-Buckhead General Manager Robert Woolridge added, “Our renovated hotel features a bold new design that will appeal to our guests, all of whom are drawn to the chic-meets-rebel style of our luxury destination. This overhaul ultimately makes our address—which was already the hottest address in Buckhead—even hotter.”

In 2018, the hotel celebrated 10 years of tenure as a W destination—making the renovation well-timed with that milestone moment. The W Atlanta-Buckhead's top-to-bottom revamp included: the addition of a dedicated welcome area for the Whatever/Whenever concierge team; new furnishings; and a cafe-style seating arrangement that lends well to work or R & R for individuals and groups alike.

The hotel's 11,000 square feet of flexible indoor/outdoor function space received new furnishings, paint, carpeting, lighting and artwork, along with enhanced spaces for breakout sessions and pre- and post-function events and activities. The fitness center got a new look with refreshed surfaces and updated artwork, while maintaining great views of the city. Internet throughout the meeting space and entire hotel was also upgraded.

Guest accommodations—286 guest rooms, 4 WOW Suites and 1 EWOW Suite—were enhanced with new headboards, armoires, sophisticated damask wallcoverings and carpeting, 55-inch televisions, in-room Nespresso machines and beverage bar, and vivid artwork throughout. The renovation also removed air-conditioning window units from all guest rooms, decreasing system-related sounds—also making room for a window portal and new work/lounge area with a chaise, a cozy table and a cocktail cubby. Guest bath updates included bold wallcoverings and new, glamourous sliding glass doors for augmented privacy. Guest room corridors also have new wallcoverings, carpeting and lighting throughout.

Rooftop bar Whiskey Blue—one of Atlanta's most popular places to see and be seen—reopened in November 2018. Its refresh included new furnishings, flooring, wallcoverings, lighting, artwork, terrace furnishings and landscaping, as well as changes to the entrance elevator and surrounding rooftop, including Chris Veal's 66-foot walkway mural.

A second phase of renovation will commence in 2019, which will focus on the hotel's restaurant, Cook Hall. W Atlanta-Buckhead is tucked into the well-known and beloved Buckhead neighborhood, which boasts a 13-million-square-foot mixed-use district with a lineup of best-in-class retail, high-end residential, office, entertainment and lifestyle amenities and more.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.