Les Clefs d'Or USA President Helps Define Today's Luxury Travel Experience With Forbes Travel Guide
Robert Marks Works to Set the Standards for Exceptional Service as Member of the 2019 Forbes Travel Guide Standards Advisory Committee
For the second year in a row, Les Clefs d'Or USA President Robert Marks will be serving on the Standards Advisory Committee of the world-recognized Forbes Travel Guide. The committee's purpose is to"enlists some of the brightest stars in the universe of hospitality and luxury brands to be sure our Star Rating standards reflect the most up-to-date guest expectations. The Standards Advisory Committee (SAC), formed in 2013, brings together experts in multiple luxury verticals from around the world to share their perspectives with Forbes Travel Guide. When we refine our Star Rating standards each year, we take their recommendations into account, keeping our perspective fresh and relevant to the discerning guest."
As President, Marks represents over 640 members of the USA chapter of Les Clefs d'Or, the most prestigious association of hotel lobby concierges in the world.
This also marks the first Standards Advisory Committee meeting with the new CEO of Forbes Travel Guide, Mr. Filip Boyen. This year will be focusing on areas that will define a luxury travel experience in today's world, including technology, social media, personalized recommendations, and emotional connections with guests. These are the areas that will define service and traveler experiences for years to come.
"Once again, Les Clefs d'Or has an important front row seat at the table of industry decision-makers," says Mr. Marks. "The entire industry recognizes the importance Les Clefs d'Or hotel concierges have in the future of successful 4 and 5 star hotel operations, and our ability to expand guest expectations and experiences today and in the future."
A native of San Diego, Mr. Marks has been an award-winning concierge for 30 years, and is currently the Chef Concierge at the Omni San Diego Hotel. A winner of the City of San Diego "Hospitality Person of the Year" and the San Diego Concierge Association's "Concierge of the Year" Award, Robert sees his role this year with the Forbes Travel Guide as helping recognize digital and technology trends in the travel industry that will allow Les Clefs d'Or Concierges to further serve their hotel's guests with creativity, knowledge and delight.